Wizcraft Manages the Celebration of 50 Years of KEI; Executes a Gala Evening

Marketing | November 1, 2018 | News


On October 20, 2018, Wizcraft conceptualized and executed the 50th year celebration for KEI, one of India’s leading manufacturers of wires and cables for both domestic and industrial application. Wizcraft, along with KEI, hosted a spectacular gala evening for all KEI employees and partners (over 3000 in attendance) from across the globe to mark this mammoth occasion. The entire event was carefully curated with a common thematic experience to highlight the 50 years story of the brand.

The evening featured specially curated dance performances by Shiamak Davar Dance Company, aerial acts by International aerialist Natya Nector, a specially composed anthem performed live, and a live performance by Sonu Nigam as the grand finale act. The event invite was uniquely designed as a photo album showcasing glimpses of the KEI 50 year story. As it was a celebratory event, the venue was designed using black and gold, keeping the colours in sync with the occasion. The massive stage and the specially curated performances by all the artists were some of the key highlights of the evening. A last minute venue change and other logistical challenges were overcome by a team of 16 Wizcraft employees who made the event happen with all its grandeur intact.

Commenting on this celebratory occasion, Sandeep Mehta, COO, and National Head, Brand Activation-Wizcraft said, “Keeping up with the tradition of curating memorable experiences the Wizzes pulled out all stops to deliver a spectacular show. The faith and confidence shown by the client and the efforts of the team are both laudable and very necessary to showcase something so large in the shortest possible time.”

KEI one of India’s leading manufacturers celebrates it’s 50 years conceptualized by Wizcraft.

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