E-Factor Executes 'The India International Science Festival 2018' Hosted by Gitikka Ganju Dhar
by Gitikka Ganju Dhar Industry Watch | October 26, 2018 | Guest Article
Gitikka Ganju Dhar E-Factor Entertainment
The members of the audience at the inaugural were filtered but the numbers were inestimable. The 45,000 square feet specially constructed German Hanger at the 25 acre property, Indira Gandhi Pratishthan in Lucknow was a full house as the Honorable President of India walked in. The proceedings began with the UP Police Band rendering the National Anthem. I then welcomed the dignitaries, delegates, students and members of the press on behalf of the Ministry of Science and Technology, Ministry of Earth Sciences and Department of Biotechnology to the 4th edition of the India International Science Festival. The festival was organized in association with Vijnana Bharati, with the focal theme of “Science for Transformation” translated into reality across 23 special events. IISF is conceivably the largest platform in Asia that brings together students, researchers, artists and general public to celebrate our nation’s achievements in science and technology.
The first and second editions of the festival were held in New Delhi, the third edition in Chennai. This mammoth event was envisioned as a platform to foster the culture of scientific understanding, temperament and appreciation for various feats in science and technology by showcasing Indian achievements. The former President of India, Late Shri A. P. J. Abdul Kalam had once mused - Science is a beautiful gift to humanity. It indeed is! It is also the very foundation of modern life! The nature of scientific discovery has transformed our world over the last hundred years. For a nation of more than a billion people, science is the key to its future and the key to a sparkling Gross National Happiness Index. Such exhibitions serve to spread the message of science, especially amongst students, the building blocks of our nation.
The festival saw an unprecedented footfall of 10,000 visitors a day across the three days dedicated to the thaumaturgy like subject of science. Two world records were set. A world record to “isolate DNA” by 500 students and a world record by 3,540 students of Lucknow who came together under one roof to learn lesson on first aid, a Guinness record for ‘largest first aid lesson’. The entire festival at IGP and KGMU, NBRI, GD Goenka School, all its visual and physical elements were designed, executed and managed by E-Factor Entertainment, a specialized service provider, an experiential agency known for its larger than life set-ups and formats and the force behind some of India’s leading tourism properties, Pushkar Fair, Vishakha Utsav, Vizag Yachting Festival, Jaipur Sky Waltz Balloon Safari and many more.
Present on the occasion were Honorable President of India Shri Ram Nath Kovind ji, Honorable Governor of Uttar Pradesh Shri Ram Naik ji, Chief Minister of Uttar Pradesh Shri Yogi Adityanath, Union Minister for Science & Technology and Earth Sciences and Union Minister for Environment, Forest and Climate Change and Chief Patron IISF Dr. Harsh Vardhan, Deputy Chief Minister of UP Dr. Dinesh Sharma, Prof. Ashutosh Sharma, Secretary, Ministry of Science and Technology, Govt. of India, Dr. Renu Swarup, Secretary, Department of Bio-Technology, Ministry of Science and Technology, Govt. of India, Dr. M. Rajeevan Nair, Secretary, Ministry of Earth Sciences, Govt. of India and Dr. Vijay P. Bhatkar, President, Vijnana Bharati.
The 70 feet by 50 feet stage then served as a platform for many highly decorated leaders and officials to speak from. Dr. Renu Swarup delivered the Welcome Note. The esteemed dignitaries on the dais were then felicitated. Dr. M. Rajeevan Nair, Secretary, Ministry of Earth Sciences, Govt. of India then shared an overview of the journey of IISF. Dr. Vijay P. Bhatkar, President, Vijnana Bharati also addressed the gathering. I must mention here that he is best known as the architect of India's national initiative in supercomputing where he led the development of Param supercomputers. He is a Padma Bhushan, Padma Shri and Maharashtra Bhushan awardee. The Union Minister for Science & Technology Dr. Harsh Vardhan then addressed the gathering. The Chief Minister of UP also addressed the audience. I then had the pleasure of inviting to speak, the Hon. President of India Shri Ram Nath Kovind ji.
The 14th President of India, he is a veteran political representative and long-time advocate of egalitarianism and integrity in Indian public life and society. In his address after he was administered the oath of office, he had stated, “We must combine tradition and technology, the wisdom of an age-old Bharat and the science of a contemporary India.” A wonderful coincidence that the endeavor at IISF is the same. Dr. Ashutosh Sharma Secretary, Ministry of Science and Technology, Govt. of India then rendered the Vote of Thanks. The proceedings closed with the Indian National Anthem.
I am happy to state that the experiential agency insisted on beginning the event with a detailed safety announcement, one that I also now insist on making at every event that I host. In May the Event and Entertainment Management Association (EEMA) together with Event Show Asia had pledged for ‘Safety First’ at Events, Exhibitions and Experiential marketing events being organized by the industry. A large representation of the event fraternity and members of EEMA had come together and pledged to think safe, act safe and be safe. The Safety Pledge was a part of the We Are Safe initiative by EEMA.
Safety is no accident, it is a science, you see and a factor that needs to be graded E for exigent (the adjective) every single time an event in India is staged!
Gitikka Ganju Dhar hosted the 4th edition of the India International Science Festival which was managed by E-Factor.