Hershey’s Kisses Witnesses a Sweet Launch by Vibgyor at Four Seasons, Mumbai

Marketing | October 26, 2018 | News

Hershey India Pvt Ltd, a part of The Hershey Company, a leading global snacking giant and the largest producer of quality chocolates in North America, launched its Hershey’s Kisses brand of chocolates in India. The launch event took place on October 16, 2018 at Four Seasons Hotel in Mumbai. Vibgyor was given the mandate to create an engaging experience at the media launch for the most iconic chocolate. The event saw over 100 media journalists, bloggers, and digital influencers, immersed with the brand experience. 

Vibgyor fabricated a spectacular setup for the event that awed every spectator because of its grandeur. The pre-function area had a unique History Lounge created with milestone pictures from the rich 100 years old legacy of the Hershey Company. The launch event began with an exclusive Hershey History AV created especially for the event narrating the story of the man behind the legacy - Milton S Hershey.  The international and India leadership team including Ms Michele Buck, President & CEO - The Hershey Company, Mr Steven Schiller, President International Business - The Hershey Company and Mr Herjit S Bhalla MD - Hershey India Pvt Ltd along with actress Tara Sharma, Brand Ambassador Hershey India graced the occasion and unveiled the most loved chocolate.

Hershey’s Kisses was then launched with an LED interactive dance and a confetti shower. The highlight of the event was the life-sized Hershey’s Kisses shaped photo opportunity that grabbed all the attention. The audience were then given a taste of each variant. It was also announced that the brand in its first phase will be launched in South India where it will be available in Modern Trade, Large General Trade and E-Com.

Mr Kunal Wadiwala, said, “Being an Iconic brand, the entire team was thrilled to launch Hershey's Kisses in India.  The media was excited to experience the legacy behind one of the world's most loved brands - Hershey's Kisses. We are very satisfied to have lived upto our client's expectation as this was a very special event for them in India." 

 

The launch event took place on October 16, 2018 at Four Seasons Hotel in Mumbai. Vibgyor was given the mandate to create an engaging experience at the media launch for the most iconic chocolate.

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