Think Events Delivers the 2nd Edition of SMART ASIA in India
by EVENTFAQS Bureau Business Events | October 16, 2018 | News
Think Events strengthened its partnership with Taipei World Trade Center (TWTC), a sister organization of Taiwan External Trade Development Council (TAITRA), to organize the second edition of SMART ASIA – Expo & Summit in Bengaluru, India. The campaign was featured and promoted across various media channels like PR, Outdoor, TV, Digital, Print , planned and managed by Think Events.
The SMART ASIA Expo and Summit was launched in Bengaluru on October 4th by the Chief Minister of Karnataka Shri H.D Kumaraswamy and Chairperson of TWTC, James Huang. A number of Taiwanese brands showcased their cutting-edge technology at the expo which proved to be an ideal platform for Indian and Taiwan companies. The Summit was co-organized by Federation of Indian Chambers of Commerce & Industry (FICCI). Prominent speakers from various sectors provided their consultation during the Smart Asia Summit session.
A strategic pre – event campaign began 3 months prior, with promotional activities on various ATL, BTL and Digital channels. Apart from providing marketing solutions, Think Events managed the on-ground expo from 4 – 6th October, 2018 at Bangalore International Exhibition Centre (BIEC)
Viraj Shah, Project Manager, Think Events quoted, “This year we focused our energies to raise the bar for Smart Asia as a brand. And successfully did so with a dynamic campaign with a greater reach & higher awareness amongst audience.”
Smart Asia Expo and Summit 2018 brought together industry leaders in the smart city domain which showcased more than 50 brands covering smart city solutions, highlighting responses to current urban crisis and future Smart Cities development in India. Exhibitors comprised of outstanding Taiwanese companies in the fields of ‘Smart Transportation’, ‘Smart Energy & Water management’, ‘Smart City Development & Environmental Sustainability’ and ‘IoT Solutions’.
A representative of TWTC quoted, “Taipei World Trade Center (TWTC) is a professional trade show organizer that conducts events worldwide, including in India. This is the second consecutive year that TWTC worked with Think Events on Smart Asia - Expo & Summit, for which the Think Events team helped with strategic planning, execution, as well as on-site management. TE team is a group of professionals who are efficient, capable of improvising and problem-solving, and can always think one step ahead. Smart Asia 2018 has been successfully done again as a joint effort between TWTC and Think Events”.
Anshu Kothari, Partner and Co-Founder, Think Events Solutions LLP quoted, “We are proud to be associated with TWTC for a futuristic property like Smart Asia which showcases both technically sound and ecologically conscious solutions. Our approach has been that of an extended arm for the organisers. And with that we have progressively expanded our global footprint of clients .
A strategic pre – event campaign began 3 months prior, with promotional activities on various ATL, BTL and Digital channels.