YES BANK Legends Cup 2018 Brings LaLiga on board as Global Football Partner
by EVENTFAQS Bureau Marketing | October 10, 2018 | News
YES Bank Oxygen Entertainment
YES BANK Legends Cup, India’s largest corporate football tournament organized by Footplay Sports today announced a brand-new edition to take place across six cities from October 2018 to March 2019 in presence of Bollywood star Sonakshi Sinha, model actor Nora Fatehi, actor, VJ and Footplay Sports’ Rannvijay Singha among many others. They also announced LaLiga coming on board as their global football partner. This will give the Winning Team from the Legends Cup tournament an opportunity to go for a LaLiga experience in Spain.
YES BANK Legends Cup tournaments fourth edition will travel across Mumbai, Pune, New Delhi, Bengaluru, Kolkata and Hyderabad. There will be over 600+ teams across approximately 6000+ players from India’s biggest corporate houses participating from all the cities.
Bollywood superstar Sonakshi Sinha along with Rannvijay Singha, Karan Ahluwalia, Senior President, & Country Head, Media & Entertainment, Sports and Luxury Banking Group, YES BANK and Jose Cachaza, LaLiga, Managing Director (India) unveiled the event trophy and official jersey at a glittering event on Tuesday. Speaking at the event, Sinha said, “Why should boys have all the fun? Women are not behind men in any field, and sports is something that builds character, women should get out there and develop their skills, get fit and you have the opportunity through the Yes Bank Legends cup. So make the most of it and strive to be a legend.”
Speaking on the occasion, Rannvijay Singha from Footplay Sports said, “Participative sports are soon taking over as major sporting events in India. The Legends Cup has witnessed an unprecedented response and it makes us realize how India is truly emerging as a football playing country making it part of our culture. We have emerged as the biggest platform for corporate football in the country and now with LaLiga coming on board as global football partner, we are happy to provide a unique opportunity to our winning players. Further support from YES BANK has ensured that the fourth edition of the Legends Cup will revolutionize the way corporate football is played.”
Speaking about the association Karan Ahluwalia, Senior President, & Country Head, Media & Entertainment, Sports and Luxury Banking Group, YES BANK, said “YES BANK is proud to be a Title Sponsor in the Legends Cup. We believe that this partnership reflects the true spirit of YES BANK which entails team work, healthy competition and perseverance through football. It is a great platform for corporates from across the country to come together and celebrate this wonderful game. We are sure that this Corporate football tournament will promote the concept of wellness and fitness amongst the employee and will continue to grow in stature. ”
Jose Antonio Cachaza, Managing Director (India), LaLiga said, “Legends Cup is a great initiative to promote football amongst corporate audiences. Football is not just a sport for the youth, but everyone and Legends Cup provides a platform for working people to play the beautiful game. We see great potential in this tournament to grow exponentially
Neil Sanghavi, Director, Oxygen Entertainment & Partner – Footplay Sports said, “We are excited to be a part of Yes Bank Legends Cup. This being our own IP, we are keen to make this a grand success! We plan to take this format to different countries and involve more corporates across the globe.”
The tournament also has a 70:30 ratio of men and women. The number of participation from women is growing with every edition. The mix of participants includes CXO’s, senior executives and young professionals with majority participation coming from C-level.
Title Sponsor: YES BANK
Global Football Partner: LaLiga
Fitness Partner: CURE.FIT
Health Partner: Vitamin D Guru
Hydration Partner: Bisleri
Telecast Partner: D Sport
Event Partner: Oxygen Entertainment & Media Solutions Pvt. Ltd
Marketing Partner: Prem Associates Advertising and Marketing
Luxury Partner: Time Avenue
Food Partner: Moveable Feast
Hospitality Partner: Taj
Venue Partner: Tote on the turf
Outdoor Partner: Moryaas
YES BANK Legends Cup tournaments fourth edition will travel across Mumbai, Pune, New Delhi, Bengaluru, Kolkata and Hyderabad.