Event Capital collaborates with ŠKODA, Hungama & others for 4th Edition of ‘Bollywood Music Project

Entertainment | October 4, 2018 | Press Release

Hungama Event Capital Skoda

Event Capital, a Laqshya Media group company, and Truly Musical, a special events division of TM Talent Management, recently announced their collaboration with Hungama, a leading digital entertainment company in South Asia and Škoda Auto for the 4th season of Asia’s largest Bollywood music festival – Hungama Bollywood Music Project. This is Hungama’s third association with BMP as the title sponsor. As a leader in the music space, the association will further strengthen its position in the minds of Bollywood music consumers. Škoda Auto collaborated with BMP as they believe in adopting clutter breaking ways and means to not only deliver a great product but an interesting way to reach out to the audiences with a launches lined up this festive season.

Presented by Škoda Auto, ‘Hungama Bollywood Music Project 4.0’ is scheduled for 20th and 21st October in Mumbai at the Jio Gardens, BKC.

Showcasing the largest Bollywood music talent under one roof, the two day festival will be a treat for every Bollywood fan offering an eclectic mix of music with various “experiential” zones and fan-engagement pockets, making Hungama BMP 4.0 an experience to remember. And not just that, this festival is a great a juxtaposition of Music, Entertainment, Food & more! ŠKODA AUTO presents Hungama Bollywood Music project season 4.0 in association with MTV, powered by Sai Estate, Style Partner Spykar and co-sponsored by Nissin Cup Noodles. Some other brands associated are - Union Bank, Live 101, Radio Mirchi, Ishq, Jumpstart, Linc pen, Souled store, Red bull, Khushi.

The two day festival curates experimental Bollywood Music through Bollywood’s biggest headliners for the audience who thrives on all genres of Bollywood music. This year the Phase 1 & Phase 2 lineup announced revealed Ajay-Atul as Headlining act for Day 1 and Amit Trivedi headlining Day 2 amongst other popular artists like Javed Ali, Asees Kaur, Benny Dayal, Divya Kumar, Jassie Gill, Babbal Rai and Mohammad Irfan, Akanskha Bhandari, Anirudh Bhola, Charu Semwal, Digvijay Singh Pariyar, Goldie Sohel, Harish Moyal, Humsufi, Jonita Gandhi, Nikhita Gandhi, Nooran Sisters, Ranjit Barot, Shashwat Singh, Shefali Alvares, Sukhwinder Singh, Tajinder Singh, Zublee Baruah, More artists to be announced soon over the coming week...

Tarun Jha, Head of Marketing, ŠKODA AUTO India said, ŠKODA has always been an enthusiastic brand keen to explore new avenues and music has always been one of them. Bollywood music project is Asia’s largest Bollywood music festival featuring the best of Bollywood music with a line-up of over 50 artists covering almost 10+ genres. Association with BMP 4.0 would make for a grand beginning to ŠKODA’s musical journey. 

Commenting on the association, Siddhartha Roy, COO, Hungama Digital Media said, “We are excited to partner with Bollywood Music Project once again. Over the past few years, BMP has become the biggest music festival for Bollywood music lovers of all ages. As a premier music streaming platform in the country, we have always believed in offering an enriching experience to our users and are certain that our association with BMP will extend that brand promise to Bollywood music fans across the globe.” 

Stating on the launch of 4th edition of Hungama Bollywood Music Project, Deepak Choudhary, Director & Founder, Event Capital, said, “At BMP we are committed to give our audiences the best of Bollywood Music in a festival format. Ajay-Atul are the current sensation when it comes to Bollywood as well as the Maharashtrian film industry. There could have been no one better to kickstart the 4th season. They have a huge number of hits to their name and are performing in Mumbai after a very long time. Seeing them perform Live will be a musical treat for the audience. We are sure they will rock the stage!!”.

Tarsame Mittal, Founder, TM talent Management quotes, “We have carefully curated and designed the entire festival offering an experience which is not just music but beyond! It is a celebration of all genres of music from Punjabi to Sufi to Rock to Indie-pop along with never seen before artist collaborations to form unique acts. BMP is the only music festival offering a complete multi-genre Bollywood Music Ensemble”. 

Ajay Atul & Amit Trivedi to perform as the headliners in the 4th edition

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