Gandhi at 150 Film Projected in 120 Countries; Curated by Showtime for MEA and GOI
by Shantanu Jain Industry Watch | October 4, 2018 | News
Showtime Events Pvt. Ltd.
Showtime created history with Ministry of External Affairs (MEA) India & Government of India (GOI) by coming up with content for 120 countries worldwide to showcase the life and lessons of Mahatma Gandhi on his 150th birth anniversary, October 2nd, 2018.
The storyline of the film highlighted the initiatives and lessons from his life that are relevant and applicable in today’s times and that inspire our generation to be a better version of themselves. There are many such aspects of his persona, beliefs and toil that brought about the independence of our country and made Mahatma Gandhi a Mahaan Atmaah or “The great-souled one”.
The film consisted of prominent or key moments taken from Gandhi's life, his inspiring quotes, everyday sayings, discourses and initiatives presented in spectacular visual narrative using line-art style of hand-drawn illustrations layered with watercolour and ink wash that symbolise and represent the simplicity that was Gandhi’s Life and his teachings. The illustrations seamlessly transitioned into one-other in a thread-like fashion, shaping different scenes, giving a visual meaning to the lesson or initiative showcased in the narrative.
The film was 4 minutes in duration, and was interwoven with the instrumental music version of the renowned song - “Vaishnava Jana Toh”, one of the most popular Hindu bhajans, written in 15th century by the poet Narsinh Mehta in Gujarati language.
Out of the 120 countries, the film was customised according to the shape and size of 17 iconic buildings in the following countries - USA, United Kingdom, UAE, Austria, France, Kuwait, Germany, Nepal, Senegal, Portugal, Hungary, Peru, Egypt, Italy, Indonesia, Australia, Finland.
“Happiness is when what you think, what you say, and what you do are in harmony. And, we are honoured to showcase the life & teachings of MK Gandhi to 120 countries across the globe." shared- Avik Prabhu, CEO, Showtime Events.
“It took us almost a month to finalise the storyline and right treatment of the visual narrative, but the production was completed in record time of 15 days! A big achievement for us and indeed a proud moment for not only Showtime but the whole nation and all the Indians across the globe. We are very grateful to the MEA for entrusting us with this prestigious project”. shared Shruti Bansal, Head - Strategy and Communication at Showtime Events.
Out of the 120 countries, the film was customised according to the shape and size of 17 iconic buildings.