Wizcraft Executes Xiaomi India’s First Guinness World Records Achievement

Industry Watch | October 1, 2018 | News

Wizcraft Xiaomi

Wizcraft executed yet another landmark achievement for Xiaomi India. In September 2018, Wizcraft led the execution of Xiaomi India’s first ever Guinness World Records achievement, which was the largest light mosaic (logo) in the world. Depicting its trademark Mi logo, the light mosaic was laid out by assembling 9,690 bulbs to construct the composite Mi logo. It was conceived as a permanent structure, making it imperative to follow due processes, to ensure longevity and adherence to the Guinness World Records guidelines. Architectural plans and models were shared, and pre-approved, structural frames were built at a warehouse and the 53.816 sq. mt. installation was finally assembled at the Xiaomi office.

The light mosaic was a special initiative driven by the Brand Marketing team led by Karan Shroff to highlight Xiaomi’s exponential growth to the no. 1 position in India. The light mosaic highlights the brand’s affinity for unconventional marketing techniques – designed to symbolize the collective contribution of Xiaomi India employees and Mi fans, to the brand’s success.

Celebrating this unique milestone, Rohit Samuel, Vice President, Wizcraft Entertainment Pvt. Ltd., shared: “Xiaomi has been a key account for Wizcraft, and it is always a delight to partner with them to bring unique ideas to life. The Guinness World Record feat marks another milestone in our journey together, and we congratulate Xiaomi India on this achievement. As Wizzes, we are always excited by a disruptive idea and work tirelessly to execute it with perfection. Innovation runs deep in our veins, as does the innate ability to truly understand the brands we work with. Our teams worked seamlessly to ensure Xiaomi’s marketing efforts were met with the best of production design and logistics. This Guinness World Record achievement of Xiaomi India demonstrates the simplicity, attention to detail and efficiency in all that we do. We dedicate this milestone to Xiaomi, the Wiz team as well as the Mi Fans… all of whom have been an essential part of our growth story.”

The Guinness World Record now sits proudly on the terrace of Xiaomi’s new Head Office in Bengaluru. A delighted client, Anuj Sharma, Chief Marketing Officer, Xiaomi India quipped, "This was a truly special initiative for Xiaomi India as it aptly commemorates the massive love from our millions of Mi Fans and the dedication of all our Xiaomi employees that has collectively led us to gain incredible measure of success in just four years of our journey in India. Wizcraft has been a very special partner for bringing to life several of Xiaomi’s milestones and they have been an integral member of multiple beginnings for us. Xiaomi as a brand will continue to deliver innovation as we move forward along with partner Wizcraft because we believe our Mi fans and consumers deserve nothing but the best."

Wizcraft builds the world’s largest light mosaic for Xiaomi India creating a world record.

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