Tata Ace Gold Announces ‘Ghar Lao Gold’ Contest Encouraging Indian Entrepreneurs
by EVENTFAQS Bureau Marketing | September 26, 2018 | News
Encouraging self-employment and entrepreneurship in India, Tata Motors Ace Gold kicked started a two month long ‘Ghar Lao Gold’ contest. Five lucky winners will get a golden opportunity to meet superstar Akshay Kumar and take home a brand new Tata Ace Gold worth Rs. 3.78 Lakhs. Additionally, weekly prizes of Rs. 5000/- each will be given to the top 10 entries.
To participate in #GharLaoGoldContest, participants are required to answer 3 simple questions and share a unique and innovative business idea with Tata Ace Gold. A distinguished panel will shortlist the best entries and the shortlisted participants will be invited to share their detailed business idea with the panel. Educational qualification is not the criteria but innovativeness of the idea is.
Commenting on the campaign, Mr. UT Ramprasad, Head – Marketing and Brand Communications, Commercial Vehicle Business Unit, Tata Motors said “According to the International Labour Organisation, unemployment in India is projected to hit 18.9 million in 2019. Our demography provides a distinct edge in terms of availability of skilled as well as unskilled labour. The sheer potential of this can only be leveraged by facilitating an environment that fosters entrepreneurship and innovation. It is with this objective, Tata Motors launched the Ghar Lao Gold Contest, with an aim to foster entrepreneurship, across the country. We are immensely pleased with the overwhelming response the contest has garnered. The Tata Ace has helped thousands of entrepreneurs fulfil their dream in the past. With this contest, we look forward to assisting more budding entrepreneurs in their quest for success.”
To participate in #GharLaoGoldContest, participants are required to answer 3 simple questions and share a unique and innovative business idea with Tata Ace Gold.