Musical Duo Ajay-Atul Revealed as a First Headliners of the 4th Edition of Bollywood Music Project

Entertainment | September 21, 2018 | News

Bollywood Music Project Skoda Jio Garden

Asia’s largest Bollywood music festival, ‘Hungama Bollywood Music Project 4.0’ presented by Škoda Auto is back in Mumbai for its 4th edition with an exciting lineup reveal.  After signing off its debut edition in Mumbai in October 2016 in a grand style and holding two more magnificent editions in Delhi, the 4th edition of festival scheduled in Mumbai only promises to be a grander affair. Maharashtra’s current music sensation Ajay-Atul have been revealed as the headliners for day one of the 2 day Music Festival.

Showcasing the largest Bollywood music talent under one room, - Hungama Bollywood Music Project (BMP 4.0) presented by Škoda Auto, is an initiative of Event Capital, a Laqshya Media group company, and Truly Musical, a special events division of TM Talent Management and it is scheduled for 20th and 21st October in Mumbai at the Jio Gardens, BKC.

Featuring the best of Bollywood music with a lineup of over 50 artists covering almost 10+ genres, Hungama BMP 4.0 has announced its Phase 1 Lineup of popular Indian artists like Javed Ali, Asees Kaur, Benny Dayal, Divya Kumar, Jassie Gill, Babbal Rai and Mohammad Irfan. Phase 2 and phase 3 artists are yet to be announced and it can only get more exciting looking at the power-packed phase 1 roster.

The two-day festival promises to be a treat for every Bollywood fan offering an eclectic mix of music with various “experiential” zones and fan-engagement pockets, making Hungama BMP 4.0 an experience to remember. And not just that, this festival is a great a juxtaposition of Music, Entertainment, Food and more! Škoda Auto presents Hungama Bollywood Music project season 4.0 powered by Sai Estate, Style Partner Spykar and co-sponsored by Nissin Cup Noodles.

Commenting on the launch of the 4th edition of Hungama Bollywood Music Project, Deepak Choudhary, Director and Founder, Event Capital, said, “We started with Bollywood Music Project two years back with the vision of getting the entire Bollywood music community together, to design the largest festival in this space. Seeing thousands of Bollywood music fans and hundreds of artists come together for the debut edition in Mumbai in 2016 was an exhilarating experience for us as producers, and coming back to Mumbai is like a homecoming for us! We are excited to re-create a magical experience for this community with lots of new experiences”.

Talking about the curation of the festival, Tarsame Mittal, Founder, TM talent Management quoted, “We have carefully curated and designed the entire festival offering an experience which is not just music but beyond! It is a celebration of all genres of music from Punjabi to Sufi to Rock to Indie-pop along with never seen before artist collaborations to form unique acts. BMP is the only music festival offering a complete multi-genre Bollywood Music ensemble”.

The two day festival curates experimental Bollywood Music through Bollywood’s biggest headliners for the audience who thrives on all genres of Bollywood music. Over the past three editions, BMP has seen performances by over 150 artists including Bollywood’s biggest musicians like Arijit Singh, Amit Trivedi, Rekha Bhardwaj, Vishal Shekhar, Vishal Bhardwaj, Farhan Akhtar, Papon, Benny Dayal, Neeti Mohan, Shalmali Kholgade, Sachin Jigar, Hariharan, Raftaar, Badshah, Hardy Sandhu, Guru Randhawa, Harshdeep Kaur, Richa Sharma, Nooran Sisters, amongst others. Over 200 musicians perform live to a crowd of over 50,000 people in a multi-stage, multi-genre format.

The festival tickets for Hungama BMP 4.0 presented by Škoda Auto have gone live on BookMyShow.

The 4th edition of the festival is scheduled for 20th and 21st October in Mumbai at the Jio Gardens, BKC

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