EG! Creates Unique Designs and Experiential Interfaces at Inorbit, Lulu, Nexus Malls during IRF 2018

Marketing | September 18, 2018 | News

EG! Inorbit Mall Lulu Mall Nexus Malls Infinity Mall

Be it creative designs, thematic exhibits or VM installations; EG!, an experiential and marketing communications agency left no stone unturned to make Inorbit Malls, Lulu Malls, Nexus Malls, Infiniti Malls, and Orion Mall, Panvel; stand out from the rest at India Retail Forum (IRF) held at Renaissance Hotel, Mumbai on September 5th & 6th, 2018.

An attractive theme was curated around ‘Fresh is the future’ for Inorbit Malls, which talked about their latest expansions in the city of Hyderabad. Inorbit Malls introduced a new Mall in Hyderabad East - Inorbit Pocharam, which has a one-of-a-kind, open to sky design. In addition to this, they also shared their plans on transforming Inorbit Cyberabad into an attractive mixed-use development through retail & office expansion.

Lulu Malls, a Middle East mall chain had a rich exhibit with LED walls and interaction zones designed keeping in mind the brand legacy. Adding to their list of 16 shopping Malls across 22 countries, Lulu Malls introduced two of its upcoming malls at Lucknow & Thiruvananthapuram.

Eye-catching VM installations represented the Nexus Malls chain at IRF, 2018. Nexus Malls, with 9 Malls in India, chooses to have a different name & different approach towards each Mall it operates. This message was rightly incorporated in the various installations the brand showcased, such as a number 9 denoting their 9 Malls; a Nexus logo showcasing various aspects of the Mall chain/ footfall and sales figures and other big numbers the chain boasts of; along with a Map of India representing Footprint across India.

In addition to these activations & installations, EG! created creative advertising designs Infiniti Malls and Orion Mall, Panvel.

Commenting on the intricately curated experiences at IRF 2018, Vijay Dewan, Chief Creative Guardian, EG! said “As a Shopping Centre communication specialist agency, we are sensitive to the specific needs a Mall has, and work closely with the Brand Team to bring a message – be it a creative or exhibit design or décor – that takes forward the connect with the consumers. It’s an honour to have the trust of the very best in the business.”

In addition to these activations and installations, EG! created creative advertising designs for Infinity Malls and Orion Mall, Panvel.

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