Impact Communications Announces Strategic Association with Kumbh Mela Allahabad 2019
by Shantanu Jain Industry Watch | September 14, 2018 | News
Impact Communications Kumbh Mela
As the Kumbh administration readies to welcome the crores of pilgrims that will flock to the biggest spiritual congregation of this decade at Allahabad Kumbh in January 2019, Impact Communications, a leading rural marketing agency has geared up for the Marketing Mahabharata that will play out on the holy ground starting early next year.
The agency yesterday released a statement announcing strategic associations with the Kumbh Administration and its various departments. As part of this association, Impact Communications will be creating key pilgrim conveniences and related infrastructure at the Mela.
Impact would also be building facilities like Traffic & information booths, water kiosks, hygiene centers, Wi-Fi Zones, changing rooms etc. that will enable the agency to create visibility and experience opportunities for their clients. The custodians at the agency also revealed that they will also leverage mobile technology to enable brands to disburse relevant content to the pilgrims.
Commenting on the development, Sanjay Kaul, Founder & CEO, Impact Communications, said, "We are very excited and proud to be part of Kumbh Mela Allahabad once again. Pilgrim conveniences and facilitates remains a top priority for Mela authority, keeping this in mind we have forged strategic alliances with the Kumbh administration and its various departments. We have a twin goal of assisting administration and simultaneously create smart visibility, marketing and engagement opportunities for brands across the length and breadth of the Mela."
Impact Communications has been associated with 8 Kumbh Melas over past two decades, including having marketing rights of four Kumbh Melas. They have partnered and executed plans of over 30 brands including of GSK, Britannia, Eveready, Dabur, Colgate, Reckit Benkiser, Perfetti, Everest Industries, Wrigley etc.
The agency yesterday released a statement announcing strategic associations with the Kumbh Administration and its various departments.