Liquid Communication LLP Deliver a Digital Summit for AMFI Through #ThinkDigital

Business Events | September 11, 2018 | News

Association of Mutual Funds in India (AMFI) organised its second edition of Mutual Fund Summit on August  23, 2018 at Hotel Sahara Star, Mumbai. 

The summit was graced by eminent dignitaries from the Mutual Fund industry, along with Ajay Tyagi, Chairman of SEBI as the Chief Guest, Deepak Parekh, the Chairman of HDFC as Guest of Honour and Vijay Shekhar Sharma, Founder of Paytm as one of the key speakers. 

Liquid Communication LLP bagged this prestigious project yet another time on the basis of its ideation, conceptualisation, technologically advanced and comprehensive plan for the project. The brief was to raise the bar by utilising the best of the technology as digitalisation of the industry was their core theme. 

The main task for the team was to plan and execute the event that showcases sheer technological advancement. The founder, Umang Shah said, “ We were very pleased to be awarded the prestigious project of AMFI for the second time in a row. At the same time, there was the sense of responsibility of living up to the client’s heightened expectations and raising the bar even higher this time.”

The main challenge was a completely digitally handled event. The team geared up with a robust plan of action and started working with a focus of delivering a unique experience to the client and its delegates. 

It all started with a dedicated website design for the event which provided details about the Summit. The website enabled the delegates to register online.  A customised event app was built for AMFI to keep the delegates updated on Agenda, Speaker profiles, Co-attendees for the event. The online registration & digital entry process with QR code scanners provided seamless and hassle-free access to the high profile and VIP delegates.

To execute the #ThinkDigital theme, the pre-function area was loaded with interactive touch screens showcasing the journey of AMFI. The stage setup was designed keeping in mind the brief to execute a grand yet simplistic, classy and smart design. It was designed to match the international standards of Summit using minimal elements with a smart look and feel. To highlight the use of digital, one session was also arranged on skype video-conference with a speaker in the USA. 

#AMFISummit2018 was trending on twitter and social media platforms. The event saw some eminent personalities showing their presence and was covered by major national and regional business media.

Association of Mutual Funds in India (AMFI) presented their Mutual Fund Summit with a central theme of #ThinkDigital curated by Liquid Communication LLP.

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