Sushmita Sen Unveils Allergan Coolsculpting at Taj Lands End; Executed by Distinct Communications

Marketing | September 11, 2018 | News

Distinct Communications Taj Lands End

Allergan, a leading multinational pharmaceutical company recently unveiled Coolsculpting, a groundbreaking non-invasive body contouring treatment which is a Cryolipolysis procedure which helps in sculpting the body the clients desire. Riding high on the campaign ‘Fear no mirror’, it aims at changing the way the world looks at beauty.

The event saw a host of media personnel and brand leaders who were eager to see the new technology that would redefine the meaning of body contouring.  The launch took place in the city of dreams and entertainment, Mumbai, where the importance of looking and feeling your best is seen throughout.

Distinct Communications was engaged to execute the event at Taj Lands End catering to well-known media personnel and the company’s heads.

The event was graced with eminent personalities such as celebrity photographer Daboo Ratnani, Celebrity body sculptor Prashant Sawant, cosmetic dermatologist Dr Jaishree Sharad and Cosmetic Physician Dr Jamuna Pai, who all spoke about the importance of healthy living and how Coolsculpting is the way to go.

The grand unveiling of the campaign was executed by former Miss Universe Sushmita Sen, a timeless beauty herself and a firm believer of feeling your best, along with the organization’s Executive Vice President Mr Marc Princen and Managing Director (Allergan India), Mr Sridhar Ranganathan.  Sushmita addressed the crowd sharing the importance of self-confidence and how cool sculpting helps millions across the globe achieve it on the daily. 

Team Distinct received the brief for the event a couple of weeks in advance helping us in making the event a splendid success. Considering the magnitude of the launch, every element of the event was well thought after and executed accordingly. Succeeding in invoking the concept ‘fear no mirror’ through our brandings, we highlighted the uniqueness in which we execute our events.

Desmond George, Marketing Head, Distinct Communications said, “It is always important for us to know our customer's expectations and provide an experience that creates a strong brand recall factor. Challenges, Innovation and passion to dream big is what drives us to go that extra mile.”

The launch took place in the city of dreams and entertainment, Mumbai, where the importance of looking and feeling your best is seen throughout.

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