Caprese Engagement Booth At Lakme Fashion Week 2018 Crafted By A More Entertainment

Marketing | August 31, 2018 | News

A More Entertainment

Caprese engagement booth at the Lakme Fashion Week was designed, conceptualised, and executed by A More Entertainment. The booth was present during the event that took place at The St. Regis Mumbai, from August 22 to 26, 2018. The booth was customised keeping in mind the concept and the theme the client wanted to have - A Fashion Magazine Cover Page. The entire booth was given the look of a cover page and it gave a chance to models to pose and showcase the product in multiple ways.

The theme was a photographic theme and the detailing was done accordingly. The team of brand activators from A More Entertainment encouraged the guests to pose with the exclusive Caprese handbags collection and enjoy their show stopper moment. It gave the visitors a chance to experience the products up close, turning into sales for the brand. For those who wanted their picture clicked, all they had to do is - "Pose. Snap. Repeat".

The experience did not end there. All those who got their pictures clicked were guided to upload the picture with a special hashtag #capreseatlfw on their social media accounts. The ones who shared the post received an instant photo print.

In order to generate excitement among the trendsetters and influencers, many famous names were invited to grace the photo booth. The activity witnessed many fashionistas like Carol Gracias, Amruta Khanvilkar, Soundarya Sharma, and more.

While the activity execution went flawless, the setup was quite a task. A More Entertainment team was allotted stringent timelines of 20 hours in total, to design and fabricate the booth without compromising the quality standards. The team accepted the challenge with pride and completed the setup with sheer hard work and determination. 

Speaking about the success of the event, Viven Jain - Operation Head, A More Entertainment added, "It's always a pleasure to work with clients who appreciate the efforts. The Caprese team were highly supportive throughout the project. Our focus has always been to retain our clients and we are glad that we were able to honour and meet their expectations."

Sumit Parasrampuriya, Proprietor, A More Entertainment said, "Overall, it was an exciting experience. We love taking up challenges that push our limits and help us brush our skills. This helps us deliver the unexpected and that is exactly what we did with the Caprese booth at Lakme Fashion Week 2018."

The activity was a huge success and #capreseatlfw was the trending hashtag on social media. The approximate footfall generated was 450+ guests at the booth over a span of 5 days.

Caprese engagement booth at the Lakme Fashion Week was designed, conceptualised, and executed by A More Entertainment.

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