TOAST Events Executes a Fashionable Event for TRUE BLUE

Entertainment | August 31, 2018 | News

Toast Events

TRUE BLUE launched their FW'18 ' and SS'19 with Sachin Tendulkar executed by TOAST Events. The event was exceptionally challenging considering the venue space and restrictions. It was key to have an eye for the smallest details as a variety of dealers, distributors, and partners of the brand were travelling from all over the country to be a part of the show. Selecting models with an Indian yet modern look was very important from the brand perspective. Graphics and music played a significant role in capturing the theme highlights.

The event witnessed a highly energetic audience hooting for Sachin. The audiences were divided into groups and were surprised with a photo-op with Sachin himself. Ensuring that every guest got his picture clicked was one of the biggest challenges but the team managed everything seamlessly, making sure the brand and its latest collection got 100% attention from everyone present.

Vipul Baradia, Client Servicing, Toast Events said, “It was my first ever fashion show and I had to deliver my best. The responsibility was huge but strategising and developing a plan before diving into the project was the key. But all due credits to my entire team who supported in putting up this successful show. Overall a great experience and fun working on the project along with the TRUE BLUE team.”

Zeeon Rodrigues, Operation Manager, Toast Events said, “Sometimes things didn’t go as we plan, and the best way to handle it is to find a way and improvise. The most crucial part of any fashion show is the seating. One day before the event we were informed to accommodate 300 guests instead of 160 which wasn’t earlier planned. We worked overnight to create ample space for the guest with a mix of seating arrangements. With the venue height restriction, we had to use the lights and truss very effectively.”

Shashank Mantri, Creatives, Toast Events said, “The mandate to design the fashion show was taking inspiration from the international fashion shows. The major challenge faced was working on layouts, giving equal importance to stage and designing of seating arrangement for everybody due to constraints of the space. After accommodating everybody, more seating had to be figured out a few hours ago before the event. It was a full house show and we managed to sail through it.”

TRUE BLUE Launched their FW'18 ' and SS'19 with Sachin Tendulkar executed by TOAST Events

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