BMW MINI Commences its MINI Urban Drive in India

by  EVENTFAQS Bureau Marketing | August 21, 2018 | News

CS Direkt BMW India

BMW MINI India has introduced MINI Urban Drive – an exclusive platform to provide the legendary MINI go-kart experience across 7 cities in India. The first city edition of the MINI Urban Drive was held on 18-19 August 2018 in Bengaluru is believed to have been managed on-ground by CS Direkt. The drive will now be hosted in Hyderabad, Chennai, Mumbai, Pune, Chandigarh and Delhi from August to October 2018.

MINI Urban Drive is an exclusive one-of-a-kind driving experience featuring the new MINI Hatch, the new MINI Convertible, the all-new MINI Countryman and the flagship MINI Clubman. Participants will get a chance to experience first-hand performance, safety and go-kart fun of a MINI under the expert guidance of certified MINI trainers.

Commenting on the initiative Vikram Pawah, Chairman, BMW Group India said, “The MINI Urban Drive provides a perfect opportunity for auto enthusiasts to be inspired by MINI’s ultimate combination of driving fun, top-notch quality and unique style. It offers participants not only the legendary driving experience of a MINI, but also significantly increasing safety at the wheel- whether in everyday traffic, performing rapid overtaking manoeuvres or at full – throttle on the racetrack. With MINI Urban Drive, we continue to extend the MINI lifestyle to more customers and look forward to welcoming more members to the MINI way of life.”