Wonder Cement Dealer Conference in Goa, Managed By First Spark India Ventures

Business Events | August 21, 2018 | News

Wonder Cement concluded their 'Dealer Conference' at Grand Hyatt Goa on July 24, 25 And 26, 2018. The Conference was planned and managed by First Spark India Ventures Private Limited. 

The client brief given to FSIV was to create a unique and engaging conference. The dealers should feel satisfied with the overall experience and hospitality. Cement being a monotonous category it was a challenge for the planners to make this conference different from other brands.

Goa came as an opportunity for them as they mixed the local flavor with the brand traditions and presented a unique experience to the dealers. The theme for the 3-day conference was 'Carnival'. Innovations were in the form of props and performances which made all the difference.

Light Artist Vivek Patil was roped in to perform along with many big names including Singer Javed Ali. Vivek came up with a story about Cement which highlighted the importance of it in our lives.  Most of the audience was from rural parts of Maharashtra, Gujarat, Rajasthan, and MP. Keeping that in mind the story covered the process of cement production to how it has played an important role in building up New India and then connecting it to Wonder Cement. The Voice over given to the story was in Hindi to make it more appealing for the mass audience.

Commenting on the event Vivek Patil says, "In the end everything when perfect audience reaction was proof of that they hadn't seen anything like this ever before live. And a cherry on the top was got chance to share the stage with Singer Javed Ali."

"An event which gives you a visual delight is easy to find, but the one which touches you emotionally is hard to design. With this thought process, we managed to achieve a mix of both." says Sandesh Parab, Senior Art Director, First Spark India Ventures Private Limited.

Vivek Patil performed a light art show for Wonder Cement's Dealer Conference, planned and executed by First Spark India Ventures.

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