SALTxp Turns Pernod Ricard India Invincible During National Conference at Madinat Jumeirah, Dubai

Business Events | August 13, 2018 | News

Salt Experiential Marketing

The Pernod Ricard India National Conference, the annual conference for all the employees of Pernod Ricard India was held at Madinat Jumeirah, Dubai from July 02 to 05. With around 981 employees travelling from the country to the stunning destination of Madinat Jumeirah in Dubai, the 3-day event entailed mass MICE movement apart from the other events that followed the main event. Apart from employees from all over India, the event witnessed 5 eminent international delegates as speakers in the conference, namely – Philippe Guettat – Chairman & CEO, Pernod Ricard Asia; Jean C Couture – CEO, Chivas Brothers Ltd.; Gaurav Sabharwal – MD, Pernod Ricard Gulf; Ranjan Das – MD, Pernod Ricard Lanka; Matthieu Glorieux -  CFO, Myanmar.

The event was conceptualised and executed by SALTxp. The theme for the PRI National Conference was ‘Invincible’. Focusing on curating and providing an experience like never before, SALTxp created a massive set up, imbibing in it the theme of Invincibility.

The 3-day spectacle began with a mesmerising sundowner on July 02 at the venue Zero Gravity. It was followed by a conference at Madinat Jumeirah the next day along with the R&R and the Gala Dinner. A fun-filled Bollywood Lip Sync Battle was planned for July 04.

The conference began with the Indian National Anthem and an AV that was tailored to showcase how Pernod Ricard India is 'Invincible' and are the game changers in the industry. The opening aroused goosebumps amongst all the audience present in the hall. A colossal logo unit of PRI was created to serve as the backdrop for the stage, along with a 60ft ramp and 4 huge LEDs hanging from the top with rigs, giving the entire set up a sense of grandeur. A huge installation of INVINCIBLE was revealed post the conference imbibing in all the employees, their Invincible nature, and their continuous spirit to rule the game.

The magnificent bar set up was the main highlight of the Gala Dinner. Created like a metal tree, the bars served 981 people while displaying all the brands under Pernod Ricard India in appealing styles. SALTxp recreated a Berlin nightclub set up for the Gala Dinner with fun lightings and SFX effects. The night continued with a mind-blowing performance by singer Sonu Nigam, followed by groovy tunes by the DJ.

The night of July 04 was filled with fun, laughter and some breathtaking performances in the internal Lip Sync Battle! A total of 12 teams participated in the Bollywood Lip Sync battle to grab the grand trophy and gift voucher. Bollywood singer Manasi Scott added charm to the night with her hit remixes. July 05 comprised of a mass MICE movement with the transfer of 981 guest members from Dubai to their respective destinations.

Talking about the event, Sumit Chandhoke, CEO, SALTxp said, "Post three successful years, this year SALTxp took the PRI National Conference to Madinat Jumeira in Dubai for over 3 days. One thought governed the effort, to raise the bar in terms of divergent thinking and innovation. The main challenge this year was to curate 3 progressive experiences in the same venue on the same day, one after the other and make them stand out. 

The first of these experiences was the conference that featured a centre boxing ring stage concept with seating on 4 sides and a 4 sided screen above the stage. A 30ft 3D Logo of the company formed the main backdrop and a long ramp joining it to the centre stage added to the dramatic entries of the speakers. From hair-raising films to curated and choreographed presentations, the conference left us as mesmerised as the audience present.  

This opulence took the form of a gala with the centre stage becoming the installation island bar and the 3D logo coming alive through projection mapping, supporting the power packed performance from Sonu Nigam. The event was designed to keep the audience engaged till wee hours in the morning as post the performance the venue converted into a Berlin Night Club to sway the night away. Over 500 intelligent lights and multicoloured laser systems added with pyrotechnic SFX all around the audience wowed the crowd through the night.

The next day was followed by a Bollywood night where the PRI teams came together to compete in a Lip Sync Battle. From witnessing superstars the previous day, the clients became the stars for this night and SALTxp was glad to facilitate their delight and togetherness in an effective way. We set ourselves up for a unique and rewarding challenge- creating experiential diversity within minimalism - impact was our main aim; and we achieved just that, with client feedback deeming it - 'the most fun conference that raided the bar'."

The Pernod Ricard India National Conference, the annual conference for all the employees of Pernod Ricard India was held at Dubai from July 02 to 05.

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