Yamaha Motor Company Celebrates Its 63rd Anniversary Through Employee Activations

Marketing | August 8, 2018 | News

Yamaha Motors

Yamaha Motor India (YMI) celebrated the 63rd anniversary of its parent company, Yamaha Motor Company Ltd. at all its offices and plant locations across India on July 1 and 2. The foundation day also called as the “Yamaha Day” is celebrated across the globe with an aim to encourage Yamaha employees worldwide by fostering a better understanding and affection towards the brand and ultimately manifest “The unique style of Yamaha” through products and services.

On this occasion, several activities were conducted to educate the employees on the successful journey of the brand since 1955 and its consistent effort to develop innovative technologies to meet the personal mobility requirements of the customers in future. In Chennai, the celebrations began with the inauguration of YMI’s new Corporate Office.

Speaking on the occasion, Motofumi Shitara, Chairman, Yamaha Motor India Group said, “We are extremely delighted to announce the 63 glorious years of Yamaha in the two-wheeler industry. The celebration marks our success and growing popularity, milestones and memories that have been created over the years. We look forward to exciting our stakeholders while offering the most stylish and sporty products, that have revved a million hearts across the globe. In India, our entire focus will be to make a difference by offering more appealing bikes and scooters to our customers and make all efforts to increase the brand presence.”

A New Vision Document and the Brand Direction of the Yamaha Motor India Group Cos. was also unveiled on this occasion. This year the celebration entails, bringing-in the blue colour that is synonymous with Yamaha Motor Racing as a part of internal corporate set-up as well as external retail landscape. The pan-India Yamaha dealerships also joined the celebrations with an objective of highlighting the excellence in personal mobility to the visitors and customers. The employees at Yamaha’s Chennai, Surajpur and Faridabad factory expressed their commitment towards the company’s vision by forming an ONE YAMAHA structure.

Yamaha Day, the foundation day was celebrated by Yamaha Motor India at its HO in Chennai, plant locations in Chennai, Surajpur & Faridabad as well as area offices.

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