Vibgyor Creates Experiential Bike Ride Activation For Suzuki

Marketing | August 7, 2018 | News

Suzuki Motorcycles India

Suzuki motorcycles India wanted an activation for their urban, commuter-cruiser bike, the Intruder. Billed as a modern, sporty cruiser, the Intruder offers a striking and polarising design that meets fun and involving dynamics. Vibgyor planned a thrilling and edgy activation for the brand, to highlight and compliment the swift and sporty features of the bike on July 29, 2018. 

About 150 bikers who own the Intruder were invited for a Sunday morning ride. It was a 15-kilometer ride, starting from a dealer point to Jungle Adventure Retreat in Gurgaon, Haryana. The route chosen was a rough terrain, to showcase the bike’s power of maintaining its stability even on winding roads and its ability to change direction with the least effort. The bikers had a gala time during the adventurous and challenging ride. 

At the Jungle Adventure Retreat, the bikers were treated to a lavish breakfast, post which they participated in various adventure activities such as Zip-lining, Flying Fox, Burma bridge, Swimming, Ladder bridge, Balance walk and Suspension bridge. The emcee also engaged the participants with fun games like Musical chairs and passing the parcel. 

Mr. Dhruv Kalra, Director, Vibgyor Said, ”Suzuki motorcycles believe in giving their customers a true brand experience and we delivered just that through this event. The group of 150 bikers who participated in the activation not only enjoyed the challenging route but also had a great time at breakfast and the activities post that. Overall a hugely satisfying experience for the participants and a happy client at the end of it!”

Suzuki Motorcycles India came up with its new experiential bike ride activation crafted by Vibgyor.

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