Event Studio Engages 750 JK Super Cement Dealers with a Delightful Annual Conference in Malaysia

Marketing | August 6, 2018 | News

Event Studio JK Cement

The 2nd edition of JK Super Cement’s Annual Dealers Conference was held in Malaysia from July 24th to 26th.  The MICE extravaganza which saw an interesting amalgamation of tech innovations and thematic entertainment was successfully executed by Event Studio, a newly launched agency headquartered in New Delhi.

The theme of the event, ‘Fateh – The Celebration of Victory’, was conceived, conceptualised and developed in partnership by both the brand JK Cement as well as Event Studio. The content development for the event was masterfully handled by Wordpugs.com which is also a division of event studio.

The spectacular set-up, the highly entertaining performers and charming hosts made for a wonderful evening. The huge gathering of 750 at the event included JK Super Cement’s brand custodians and Platinum & Gold dealers from various regions, along with their spouses. The three-day conference was aimed at strengthening the bonds between the company and their channel partners and celebrating their accomplishments by making them feel like an integral part of the family.

The event kick-started with a powerful AV that floored the audience and set the tempo for an exciting evening ahead. This was followed by an impeccable performance from the house of Studio 5678 that depicted the power of victory, apt fully celebrated ‘Fateh’ and left the audience mesmerisd. One of the other key highlights of the event was the uniquely conducted award ceremony, which was highly appreciated by everyone, especially the winners who felt like superstars that evening. Rajnish Kapur - Business Head (Grey Cement) motivated the gathering with his inspiring keynote address.

The event was led by the outstanding hosts, Pragya Tiwari and Randeep Singh. The comedian for the evening, VIP had the audience rolling on the floor with his great comic timing and dazzling humour while Modern Circus & Dhol Highlander added zing to the evening. The concluding performance by the very popular, 1st Indian Idol - Abhijeet Sawant was the icing on the cake that kept the party going till the wee hours.

Apart from showcasing high standards of entertainment, the event was au courant technically as well. The smart usage of LED’s, truss and lighting created a show that left the audience spellbound. Also, one of the guests termed it as a ‘7-Star Event’. Right from pre-function area to the finale, the audience was kept thoroughly engaged.



Rajnish Kapur applauded the seamless planning behind organizing the event & the flawless delivery of the show. Talking about it Gulshan Rathor - MD, Event Studio said “Every event is an experience for the audience who attend that event. To make them feel special, cherished and valued is our prime objective at every stage. We’re glad that we were able to honour the trust placed by JK Cement on our team. We have managed to raise the bar every time and exceed their expectations. Hopefully, we will take it to another level in the next opportunity.”

The content development for the event was masterfully handled by Wordpugs.com which is also a division of event studio.

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