Huawei Nova 3 And Nova 3i Enter Indian Shores; Special Launch By Vibgyor

Marketing | August 2, 2018 | News


Huawei held a Media launch to unveil the Nova 3 and Nova 3i for the Indian market at The Lalit, New Delhi and announced the availability and pricing details of the handsets on Thursday, July 26. 

Vibgyor was given the mandate to conceptualise and manage all aspects of the India launch event after a multi-agency pitch. Right from the hotel booking, coordination, MICE, invites, registration, product presentation, event set-up, demo zones and giveaways, all aspects of the event were managed flawlessly by Vibgyor. The event began with a brand presentation by Mr. Paras Chopra Senior Director Product Planning, followed by product presentation by Mr. Anupam Yadav, the Product expert.

The smartphones were then unveiled via a stunning demo zone, that displayed each unique feature of the two phones through interactive walls. A vertical garden selfie wall was created as a background for people to test the AI cameras of the phones. A digital gaming wall was created to highlight the GPU Turbo feature of the phones. The "Qmoji" wall was the highlight of the demo zone, as it showcased the Qmoji and gesture effects that the new phones boast of. Also, an AI shopping wall was installed that had props and products displayed, to highlight the Amazon assist feature. Media personnel were amazed by the unique display of the features at the demo zone. Huawei applauded Vibgyor’s unique ideation and flawless execution of the event.

Dhruv Kalra, Chief Operating Officer, Vibgyor says," Our team has been servicing Huawei India for a few years now and understand their requirements very well, this particular event was hugely satisfying due to the extensive demo zone which was unveiled using a kabuki screen. We look forward to many more exciting projects with Huawei in the future". 

The media launch was executed by Vibgyor for Huawei Nova 3 and Nova3i.

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