TOAST Events Brings Back Glittering Disco Nights for Skechers Annual Trade Show
by Shantanu Jain Marketing | July 30, 2018 | News
Toast Events Skechers
On July 18, 2018, Skechers a leading brand in footwear hosted their annual trade-show for their distributors and franchise owners at JW Marriott Sahar. TOAST Events was briefed to create a ‘WOW’ experience for Skechers associates – as they participated in a conference in the afternoon, followed by an awards evening and a party. With the complete end-to-end mandate for the whole day being awarded to TOAST, creating a new memorable day for the brand was key.
Taking over all the ballroom space at JW Marriott, Sahar, TOAST created an extravagant stage for the formal business conference part of the event. Over an afternoon of insights and presentations, the associates were taken through the brand’s upcoming plans. In the evening, within a span of a few hours the entire venue was transformed into a disco party complete with disco balls, LED dance floor, a molecular bar with disco themed drinks for the guests, LED photo booth, and a retro-inspired photo booth with an active covered with mirror pieces.
Commenting on the event, Nikhil Shah, Account Manager – Client Servicing, Toast Events said, “Working on a Skechers event is always both, exciting and challenging at the same time. The event required attention to detail and planning to ensure both the setup for the afternoon conference and the Disco themed evening party was translated as visualised. Since ‘challenge’ is something that we invite with excitement, we worked around a tight timeline to create the perfect plan to bring it to life on the ground.”
Commenting on the design, Dipti Potdar, Creative - TOAST Events Mumbai, said, “When we received the brief to create something around the disco theme, the glittering 1970s and 80s immediately came to mind. It was the era of shimmer, dance, swag and everything cool. Keeping this in mind, we used a lot of mirror work to create the perfect light reflections at the venue. Key elements reminiscent of the era were created – right from the disco ball, to a reflective DJ booth and bar were designed to give the guests a true feel of the theme.”
Speaking about the setup, Yasin Saikh, Operations – TOAST Events Mumbai, said, “Working with the challenge of creating a disco theme party fully equipped with LED dance floor, LED stage, LED Photo Booth along with creating a photo booth with a scooter made with mirror and a disco ball as a DJ console required a lot of patience and eye for detailing as all the elements were open to the guests to experience first-hand. Despite all challenges faced, it has been one of the most fun events to execute and an absolute pleasure to work with Skechers.”
TOAST Events was briefed to create a ‘WOW’ experience for Skechers associates – as they participated in a conference in the afternoon, followed by an awards evening and a party.