SOTC Travel and Ola Team Up For New Marketing Campaign For Ola Riders in Mumbai and Pune
by EVENTFAQS Bureau Marketing | July 30, 2018 | News
SOTC Travel has joined hands with Ola, India’s leading and one of the world’s largest ride-sharing companies, to collaborate for a two-week contest from July 20 – Aug 04, 2018 that will run on the Ola app which is valid for its Mumbai and Pune users only. The Ola users who undertake the maximum number of rides during the two weeks period and use code SOTC stand a chance to win a free trip to Mauritius for 6 nights and 7 days. The code is applicable on Ola Micro, Mini, and Prime rides.
Talking more about the association Daniel D’souza - Head of Sales, India & NRI Markets & E-Commerce SOTC Travel said, “Ola is the country’s leading ride-sharing company and has a huge user base, especially in metro cities. We are pleased to be associated with Ola. We are optimistic about the bigger trend towards experiential holidays. Mauritius as a destination has been constantly witnessing an increase in the number of Indians choosing it as their favoured destination. Travellers can experience a variety of cultures, along with fun-filled activities like fishing, scuba diving and shopping in Mauritius. This exclusive partnership between two customer-centric brands will be beneficial for our customers and will also help us reach Ola users in Mumbai & Pune.”
Shekhar Datta, City Head Mumbai - Ola said, “We are always focused on building unique commute experiences for our customers, and we are happy to launch this activity in Mumbai and Pune. As country’s leading smart mobility platform, we have been always focused on solving for our customers’ unique commuting needs that go over and beyond the everyday point to point travel; and this partnership with SOTC will be the apt way forward.
Ola is offering users a chance to win a getaway to Mauritius from SOTC.