Levi’s First-Ever Annual Conference in Goa Executed By Phase 1 Events & Experiences

by  EVENTFAQS Bureau Marketing | July 26, 2018 | News

Levis Phase 1 Events and Experiences

Between the 5th and 7th of June, the key Levi’s stakeholders along with their sales and marketing teams kick-started the year in a style reflecting the brave, bold, and passionate aura of the company. 

Combining two pre-existing events (the X-Appeal Awards and the Sales Conference), a brand new property aimed to celebrate its people through a sincere and compelling theme - ‘Special Forces’. The theme represented Levi’s drive to brave the market and continually emerge as the leaders of the fashion and retail industry. 

The experience involved hand-delivered invites, customised gear for the attendees, a stunning sound and light show, and iconic leadership entries. 

Sanjeev Mohanty, the Managing Director & SVP of South Asia, Middle East & North Africa at Levi Strauss & Co. arrived on a Royal Enfield as the Banquet Hall filled with cheer, watching him ride across the stage in true Levi’s fashion. 

“This has been an outstanding experience as a conference. I've been in the industry for 23 years and this has been the best experience for me. The kind of passion and energy which Phase 1 brings in is outstanding – a great set of people, great leaders.” said Sanjeev Mohanty, Managing Director & SVP of South Asia, Middle East & North Africa at Levi Strauss & Co.

Special Forces found a home on stage as the former Director General of India’s National Security Guard, J K Dutt left the crowd in awe as he spoke about his experience heading India’s fightback on 26/11. 

Bringing a touch of humour to the experience, Sorabh Pant captivated the audience with his witty quips and jokes. 

While the first day ended on a high with drinks and dance, the second day saw even more active participation through design sessions like ‘Styling and You’, followed by an entertaining comedic set by Rohan Joshi and Tanmay Bhat of AIB fame, leaving the audience in splits.  

Employees were also commemorated at the X Appeal and Sales Championship Awards! Long service recognition took centre stage for those who have completed 5, 10, 15, and 20 years in the company. 

As the conference came to an end, the party began with the rocking tunes of DJ Lloyd. 

With the atmosphere still buzzing with the energy of one of the best conferences yet, the team returned to home base with a strong plan in motion and a renewed drive to charge into the next year.

“It was incredible working alongside Levi’s team. They challenged our creativity and drove us to think outside the box. They have become a part of the extended Phase 1 family,” said Hizfur Rahman, Business Development Lead, Phase 1 Events and Experiences.