Radio City’s Kar Mumbaikar Campaign Creates Awareness On Plastic Ban

Industry Watch | July 19, 2018 | Press Release

Radio City

Radio City 91.1FM, India’s first and leading radio network launched the Kar Mumbaikar initiative in Mumbai to give back to the society by pledging for plastic ban. Radio City kick-started this initiative on June 29, 2018, At Dublin Square, Phoenix Market City by creating awareness on the plastic ban which was recently implemented by the Maharashtra government. In an evening full of entertainment, Radio City invited Mumbaikars to come together to pledge against the use of plastic along with Sonu Nigam and popular duo of RJ Salil & Archana. Radio City organized a music concert with Bollywood’s most loved playback singer Sonu Nigam who joined the rally and perform live for the cause.

As part of the Kar Mumbaikar campaign, Radio City commenced a week-long activity across Mumbai to spread awareness about Plastic Ban. To aid in the transition of using environmental friendly materials, Radio City distributed cloth bags to shopkeepers, fruit, vegetable and flower vendors and fellow Mumbaikars. This campaign was initiated in Dadar Phool Market and continued for a week at various touch points across Mumbai. Radio City partnered with Bookmyshow as their official ticketing partners for the concert.

Urging Mumbaikars to Rally for the Cause, Bollywood’s Most Loved Playback Singer Sonu Nigam said, “Plastic causes widespread destruction to our environment and its ban in Maharashtra couldn’t have come sooner. Kudos to Radio City for launching the Kar Mumbaikar campaign and taking up this cause in such a compelling manner. I urge Mumbaikars to root for this by completely eliminating its usage in their day to day lives. I hope all my fans will rally for this cause by joining me on Friday, in a musical evening dedicated towards bringing a positive change.”

Radio City established itself as the most influential radio network that thrives to inculcate a positive change amongst its listeners by rallying them to fight for city-specific social issues. The "Kar Mumbaikar" campaign has proven to be another instance where Radio City has led by example when it comes to supporting a social cause. 

Sonu Nigam and the popular duo of RJ Salil & Archana along with the audience will take an oath against the use of plastic in their day to day life through Kar Mumbaikar a Radio City Campaign

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