Ola Cabs Launches Ola Street Safe Campaign At India Gate

Marketing | July 17, 2018 | News

OLA, India’s leading rideshare company, recently launched a campaign along with the Delhi Police called 'Street Safe', a nationwide program to strengthen road and ride safety. The program was launched at iconic India the Backdrop.

IPS Commissioner of Police, New Delhi – Shri Amulya Patnaik graced and launched the campaign and flagged of OLA Cabs highlighting the new security and safety features in the new OLA Cabs.

“OLA & Enthuse Answers has had a long and fruitful relationship over the years. An iconic location like the India Gate was the best fit for executing an event of such a social significance. It gives me immense pleasure to be associated in the planning and execution of this campaign. Road safety nationally is a concern that all of us need to address on a larger scale. Ola’s partnership with the Delhi Police is a great step towards this initiative by launching newer and better safety features in their cabs.”, said Aditya Joshi, Director, Enthuse Answers Pvt. Ltd.

“Enthuse Answers did an amazing job of hosting our first event at the Historic India gate. While it might sound easy, but the challenge of hosting the event in partnership with state police, at India Gate was enormous. On top of it, the event was being organized in peak summers with temperature touching 46 degrees. But kudos to the team, they pulled off the event with 100% precision. From taking approvals to running around and coordinating with the Police to last minute changes, team enthuse were simply brilliant. A big thank you to the entire team for doing a fantastic job” said Amit Nanchahal – Senior Manager – PR & Communications – Ola Gurgaon.

As one of the key folks spearheading the campaign, Rahul Mohindru, Associate General Manager, Enthuse Answers, shared his insights on an experience which was unlike any other. “It was a truly magical experience to execute such a socially relevant campaign at a location which commands the respect and love for the country. Thanks to our watertight planning, we were able to circumvent challenges which were expected at an event of this proportion and significance. With the help of the Delhi Police, we were able to achieve both our objectives: executing a flawless and memorable event at the Amr Jawan Jyoti while ensuring crowd management and access”.

The Ola Street Safe Campaign Highlighted the new security and safety features in the new Ola cabs

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