Hyundai Celebrates The Spirit of 2018 FIFA WORLD CUP with #SaveMyGame Campaign for Football Fans

Marketing | July 13, 2018 | News

FIFA Hyundai Motors

Hyundai Motor India recently announced the launch of a unique and creative digital campaign - #SaveMyGame for all the football fans across the country. The campaign kicked off on June 14 and is expected to continue till July 15, 2018 where Football Fans can ‘Save Their Game’ by giving a missed call on a special Hyundai Football Fan Helpline and create an entertaining experience for their interruption (like a family member or a friend).  Hyundai’s ‘Save My Game’ is expected to provide lucky winners a brilliant experience while cheering for their favourite teams.   

The FIFA enthusiasts can give a missed call on **FOOTBALL (**36682255) Helpline number to participate and win an opportunity to free themselves from any interruption (like a family member or a friend) for an uninterrupted FIFA experience. Hyundai Motor India will invite the nominated family member or friend of the ‘Save My Game’ lucky winner and engage them in exciting activities such as Interactions with well-known Radio Jockeys, TV stars or an E-voucher which can be used to avail a movie ticket, Spa, Dine out, or Test drive of a Hyundai model during the selected match timing. More than 100 Fan Helpline dialers will get a chance to ‘Save Their Game’ on each match day.

Commenting on the campaign launch, Mr Puneet Anand, Sr. GM & Group Head - Marketing, Hyundai Motor India Ltd. said, “Hyundai has a long-standing history in football as a proud automobile official partner of FIFA since 1999. Football is not just a sport, it’s an emotion full of passion and joy. As a dynamic and modern premium automotive brand, Hyundai has always connected with youth and sports enthusiasts globally.  The upcoming 2018 FIFA World Cup is a big moment for all football fans in India and across the world. We are committed to supporting football by providing fans with unique and enjoyable experiences in the same way as we are committed to caring for our customers by ensuring special and rewarding Hyundai Ownership Experiences. We are confident that #SaveMyGame will strike an instant chord with both the fans and their friends and family by adding ‘Brilliant Moments’ to their lives and helping us become Lifetime Partners in Automobile and Beyond.”

In addition, Hyundai will create exciting Hyundai-FIFA ‘Home Dug Out’ experiences for 15 Lucky Football Fans across India at their homes. These home dug out zones will have a live screening of a match from the 2018 FIFA World Cup, with exciting Hyundai and FIFA merchandise, cheering kit and more, made available for the fans and their fellow football enthusiasts.

To amplify the excitement of the 21st FIFA World Cup and magnify the experience of the biggest football tournament in the world we will be engaging all Hyundai fans to ‘GUESS THE WINNER’ right from the Quarter Finals to the Finals. Lucky winners will get a chance to Win exciting prizes like Smart TVs and Smart Speakers.

The campaign kicked off on June 14 and is expected to continue till July 15, 2018 where Football Fans can ‘Save Their Game’ by giving a missed call on a special Hyundai Football Fan Helpline.

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