From L-R - Ayush Agarwal, Eric Keijer, Rana Daggubati, Jwala Gutta, Sreecharan Atluri at Sensation Rise Highbrow Press Meet In Hyderabad

Sensation Returns to India After 2016 With New Format ‘RISE’; Partners Highbrow for Management

Industry Watch | July 12, 2018 | News

Sensation India Tour

World-renowned electronic music event, Sensation, dance music festival is set to host a new show, RISE, in India on October 27th, 2018 at the Gachibowli stadium. The event was announced at a press meet yesterday attended by Actor Rana Daggubati and Sportswoman Jwala Gutta in Hyderabad.

Originating in Amsterdam, the Netherlands, Sensation’s RISE is said to symbolize the message of freedom and rebirth through certain elements, including water fountains and white light. It is known for hosting shows that represent different atmospheres, among them The Ocean Of White, Celebrate Life and Inner Space. For the first time in history, Sensation broke its’ tradition of premiering a new show in Amsterdam, and travel to Sao Paulo, Brazil on March 31st for the grand debut. RISE will tour through 4 continents and will be hosted by over 13 countries through 2018 and continue its tour in 2019.

Deviating from the notable center stage, RISE will mark the beginning of a new era with an end stage set-up, bringing a new Sensation experience to thousands of people around the world. Sensation RISE stands for breaking free from the worries and boundaries of daily life, letting go, and rising above yourself to ultimate euphoria. This show embodies the message of freedom and rebirth. It is delicate, transparent, open-minded, and will bring you to a higher state of mind.

Talking about the festival returning to India Jwala Gutta stated, “Due to my profession, I didn't have many opportunities to attend musical events though I heard a lot about it this time I'm surely going to attend this amazing event with such a unique concept. Especially when it's happening in my city, Hyderabad. We will be looking forward to hosting people from around the world.”

Leading actor Rana Daggubati remarked, “I was a part of Sensation India since the time of its inception, back in 2016 and I can say that it’s the best event in India. I'm definitely looking forward to witnessing the new concept, Sensation Rise and be the Host for my people.”

Eric Keijer, Managing Director, Sensation states, ‘After such a successful event in 2016, we are extremely excited to be back to top the last time we were here. Rise is a completely new show with which we’ve tried to challenge ourselves yet again to deliver a state of the art spectacle. We have premiered the show in Mexico and Prague and people have responded fantastically to the new show, the end stage and the overall vibe of the night, setting the tone for what is to come here in Hyderabad. In the end, it’s all about the full experience and we cannot wait to share this with India.’

Sreecharan Atluri, Managing Director, Highbrow commented, “We are immensely proud of the fact that such a brilliant international phenomenon has chosen to partner with us and travel Hyderabad for the second time in India with the new concept of Rise which debuted earlier this year. We are excited to bring such huge music tourism event in the state which will help Hyderabad being placed on the global map. Taking us on a magical journey, with the combination of spectacular sets, dazzling live acts & performances and special effects, certainly guarantees an absolute night to remember”

Committed to innovation and excellence, Sensation has earned the distinction of the world's leading dance event. The festival is an experience where positivity, theatre and sophistication come together. The goal: to put aside day-to-day worries to plunge into a new state of euphoria. What started as a once-only event in 2000 has turned into an international phenomenon. During the years Sensation travelled through 35 nations. 

The pre-registration for Sensation Club India will start on 15th July on The Sensation Club members will be given the first access to purchase early bird tickets on 26th July. Previously, Sensation premiered in India in 2016 at Gachibowli Stadium. A stellar line-up consisting of Mr.White, Lost Frequencies, Axwell, Afrojack and Laidback Luke enthralled over 15,000 attendees.

World-renowned electronic music event, Sensation, dance music festival is set to host a new show, RISE, in India on October 27th, 2018 at the Gachibowli stadium.

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