Kalyan Jewellers Celebrates #AlwaysWalaLove On Father’s Day with Amitabh Bachchan and Shweta Nanda
by EVENTFAQS Bureau Marketing | June 21, 2018 | News in Brief
Kalyan Jewellers, one of India’s leading jewellery brands, kick-started its Father’s Day campaign with an interesting video chat between Amitabh Bachchan and Shweta Bachchan. The video story captured a candid conversation between the two where Shweta speaks about her happiness in spending a day with her father, while Big B reveals an anecdotal story from when his daughter was a toddler.
Using this video as the launch pad to their Father’s Day campaign, Kalyan Jewellers partnered with social media influencers from around the country, to take this conversation further. The campaign saw bloggers across the country like Aman Preet Singh Virk from Chandigarh, Divya Maben from Bangalore, Youtuber Sudeshna from Kolkata in conversation with their fathers. The campaign aimed to involve a larger audience and get them to speak about the #AlwaysWalaLove that they share with their father.
Kalyan Jewellers parallelly ran a contest on the sidelines of their #AlwaysWalaLove campaign wherein the brand urged its customers and followers to share their father-child story and stand a chance to win exclusive gifts from Kalyan Jewellers.
Kalyan Jewellers celebrate 'Father's Day' through a video story with the Bachchan’s kick starts the brand’s campaign