Nickelodeon Partners With Mumbai's Iconic Dabbawalas To Celebrate Father's Day

Industry Watch | June 21, 2018 | News

Nickelodeon Dabbawalas

Celebrating the week of Father’s Day, India’s leading kid’s entertainment franchise Nickelodeon -  decided to make a work day special for dads with a special surprise delivery. Partnering with Mumbai’s lifeline – The Dabbawalas to celebrate the occasion, Nicktoons from Nickelodeon packed a Dabba full of love for dads across Mumbai. 

As part of a unique initiative that celebrates the unbreakable bond of love and trust shared between fathers and children, Nickelodeon sent adorable messages to kids asking them to express their love and admiration for their Dads.  The messages were then picked up by the Dabbawalas and delivered to the Dads who were thrilled with their sweet special surprise.  

The initiative also extended on-ground to bring some magic and love into the life of the dabbawalas who made all this possible. Celebrating their relentless spirit and effort that ensures we and our families are always happy and healthy, Nickelodeon set out to curate some magical moments for the Dabbawallas to enjoy with their kids. A fulfilled evening of games and entertainment with the Nicktoons Motu Patlu, Shiva, Ninja Hatori and Rudra ensured that each of our spirited Dabbawalla’s had the time of their life, celebrating Father’s Day with their children. 

The campaign was also brought to life online on with kids being asked to share a treasured photo and answer questions on best time spent with their dad.  A customized e-card on the same will then be sent to the Father’s email id.

A Dabba full of Love from Nickelodeon this Father’s Day, the franchise partners with the Dabbawalas and their Kids

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