‘Xerox Forum 2018’ Delivered By Protec European Events in Warsaw

Marketing | June 18, 2018 | News

Protec European Events Xerox

Protec European Events were delighted to partner up with their client Xerox once again to deliver the audio, lighting, video, and rigging at the Xerox Forum 2018 held in Warsaw, Poland. This event was held in the Doubletree Hilton from May 22 to 24, 2018 included three days of presentations and twenty-three seminar sessions. Xerox hosted 400 of their top graphic communications customers, resellers and business partners from around the world to hear the voice of the industry and provide insights with the theme of “Define Your Strategy, Create Your Future”. 

The client trusted project manager Wayne Jackson due to their long-standing relationship implicitly from the very beginning to find creative audio visual solutions to ensure this event was a memorable, engaging and immersive experience.

The project ran in a few separate spaces or scenes a daytime conference, a pre-reveal with Kabuki curtain, the reveal element and finally, the conference and demonstrations on the new machine. The room was quite large, thus the dynamic spaces were facilitated by the removal of drapes and use of different screens and kabuki to open up new show areas. The projectors were also networked to allow the team control and monitoring, allowing them to be able to react to any issues swiftly. 

The main challenge faced by Godefroy was being adaptable to last minute changes and content inserts which, thanks to his varied and extensive experience he was able to handle in a professional manner and delivered a very clear, sharp projection. He also credits the client for providing excellent quality content. 

The main audio challenges faced in designing a system for this event was the changing of the room layouts, it being obviously impractical to change the speakers around every time the room changes. “The speakers needed enough power whilst keeping a small footprint to provide emphasis in different parts of the room at different times, this was arguably the biggest deciding factor when choosing the speakers, amount and angles every time.”

The design was a success and the audio sounded great with the client commenting on its crispness and clarity. Outside of this, some minor challenges were predicted, whereby speakers arrive during a session and need to be wired up last minute which Protec were prepared for.

Overall, the project was a resounding success. It was a challenging event to pull off within a restrictive budget factoring in the logistics. 

“Our on-site team, led by Sean Godefroy, Scott Bell, and Gareth Taylor worked fantastically to deliver a hugely successful event. The client was ‘over the moon’!”  Jackson concluded which cements an ongoing relationship with Protec as a reliable and creative AV solutions partner. 

“I have two words that come to mind when I think of Wayne and the Protec team, ‘professionalism personified’ – they have creative ideas, technical agility and flexible even under “show” pressure.  We have a great working relationship with them, they understand our business, they know the personalities and our goals are aligned – we make both our companies successful – now that’s a true partnership.”

Protec European Events organized 'Xerox Forum 2018' at Warsaw, Poland

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