Blue Umbrella Executes Indian Part of LESER Global Celebration

Marketing | June 18, 2018 | News

Blue Umbrella Events and Media LESER

Fainger Leser Valves Pvt Ltd (LESER India), a subsidiary of LESER GmbH & Co. KG - a German giant in Safety Valves manufacturing, celebrated 200 years at Taj Vivanta at Aurangabad, being their city of manufacturing. The 200th Birthday was celebrated in the grandest way by engaging all the LESER employees across the world at the same time, same day. 

Blue Umbrella Events and Media Pvt Ltd, known for its forte in managing events across the country, bagged the mandate in the early stage. And since then the Blue Umbrella team started preparing for this complex activity. “The activity got an immense response from the participants and was executed as every bit was planned. The event was live-streamed across the globe. "Besides the action painting, the team managed the production-heavy acts such as mesmerising performances of Marathi Super Star Sonalee Kulkarni and live concert of Indian Idol Abhijeet Sawant,” says Suhaas Shahane, Founder of Blue Umbrella Events & Media Pvt Ltd.

“The idea was to create history and cherish it for the coming decades, therefore art and engineering were combined to create a timeless masterpiece – LESER 200 Painting. This painting was made of more than 2500 canvases called pixels. These pixels were sent to each country and each employee of LESER across the world was made to paint the pixel. It was ensured that all pixels combined become a single painting,” says Mradul Verma, Marketing Head, LESER India.

“We were equally excited and careful about this particular activity. As managing the live shows is a known format, however, executing a global event with the international standards was challenging. We are happy that we could match the expectations of our client.”- Says Sumit Shahane, Director of Blue Umbrella Events & Media Pvt Ltd.

“We were very impressed with the detailed planning coupled with creative inputs received from Blue Umbrella team. Their choice of talent engaged for this event was more than perfect. We are certain that no other than Blue Umbrella could have done this better.” – Mradul Verma, Marketing Head, LESER India.

 

The 200th Birthday was celebrated in the grandest way by engaging all the LESER employees across the world at the same time, same day.

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