Swachh Bharat Abhiyan Gujarat Campaign Brought To Life By Awoke

Industry Watch | June 14, 2018 | News

Awoke Swachh Bharat Abhiyan

'Swachh Bharat Abhiyan' campaign spreading the message ‘’Cleanliness is next to godliness’’ successfully all across Gujarat by Honourable Prime minister Mr Narendra Modi and Honourable Chief Minister Mr Vijay Rupani kick-started on April 6, 2018 and was planned and executed by Awoke.

The clients brief given to them was very clear from the first day that they wanted to spread understanding about "Swachta Abhiyan". As there are 18000 villages in Gujarat, the government wanted to promote awareness about health hygiene and sanitation.  

Team Awoke mapped the entire area and then planned 33 Audio Visual LED Displays creating a route for the same. The idea Awoke presented was through LED display mobile van that could cover maximum villages of Gujarat and also, the audiovisual format would be more informative for the villagers. Canter branding focused on the subjects like Solid Waste Management, Clean your hands before food and A clean house will give you good health. To cheer up the entire activation they brought in school children to spread knowledge and also conducted the first session of the campaign with them.

For this project Awoke developed a back office that was operational for 24hours to solve technical issues like problems with generator and issues regarding the sound system. A team of skilled people were deployed who were keeping a hawk eye on the entire project. 

The biggest challenge was to create a 33 digital audiovisual canters in a time span of 65 hours as the Chief Minister of Gujarat was having some event and had to inaugurate the activation on the same day. The main task was to run the entire activation for next 15 days, as it was their 8th year in BTL Activations and it was the time to amplify the experience by managing such mammoth activation things were done with most detailing.

Speaking the event Mr. Nehal Shah, Director of Awoke said "It was a pleasure working on this project. Paying attention to each and every minute detail is USP at Awoke. Kudos to team Awoke"

Awoke Executed and planned an Over All Gujarat Campaign for 'Swachh Bharat Abhiyan'

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