Procter & Gamble Concludes First ‘Women Business Empowerment Program’ in India

Marketing | June 13, 2018 | News

Procter & Gamble WEConnect International

Procter & Gamble (P&G) India along with its partner WEConnect International recently concluded the Women Business Empowerment Program in India. 20 women entrepreneurs, who were selected via an application process graduated from the four-week program aimed at developing capability of women entrepreneurs. As part of the program, P&G conducted training and workshops with real-time case studies covering various aspects of building a sustainable business including professional skills. Taking this a step further, the holistic program also provided women entrepreneurs access to business opportunities with P&G and its partners. 

The training sessions and workshops were mentored by senior leaders from P&G and prominent women leaders and entrepreneurs from across industries. 

Procter & Gamble (P&G) India has committed itself to sourcing US$30 million from women-owned businesses across India over the next three years. This initiative to support women entrepreneurs is built on P&G’s global commitment to promote greater gender equality in line with the United Nation’s Sustainable Development Goals. 

Madhusudan Gopalan, CEO, P&G India Sub Continent said, “We are delighted to conclude the first edition of the Women Business Empowerment program (WBEP). Through this initiative, we conceived a holistic capability platform which will help women entrepreneurs build their businesses sustainably. This initiative is in line with our global commitment to empower women-owned businesses which is an important aspect of our citizenship efforts. We are committed to source US$30 million from women-owned businesses across India over the next three years. Through this commitment, we believe, we will not only be able to stimulate economic growth but also bring about a social change via empowering women entrepreneurs.” 

Gender Equality is a priority focus area of P&G’s Citizenship efforts. P&G has been steadily working to improve gender equality by leveraging its unique strengths in partnership and collaboration with industry stakeholders. P&G has also announced a series of measures designed to support a push towards gender equality across the Indian Subcontinent, Middle East and Africa region and the recent initiative in India is another strong statement in that direction.

As part of the program, P&G conducted training and workshops with real-time case studies covering various aspects of building a sustainable business including professional skills.

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