Oriflame Directors’ Seminar 2018 Executed By Fountainhead MKTG Brings The Brand’s ‘Home Swede Home’

by  EVENTFAQS Bureau Business Events | June 12, 2018 | News

Fountainhead MKTG Oriflame

Oriflame engaged Fountainhead MKTG, from Dentsu Aegis Network, for their biggest Director's Seminar event ever in Goa from May 6 to 8, 2018. Having won the multi-agency pitch, Fountainhead MKTG was given the mandate to plan and execute this extraordinary 3-day event for over 1700 attendees. These included the business associates from all regions of India, East Africa and Sri Lanka, top directors, the top management team of India and the Global Leaders of Oriflame. Fountainhead MKTG aimed to give all the attendees a remarkable journey of Stockholm – Oriflame’s “Home Swede Home”.  

The 3-day spectacle commenced with a mesmerizing Sundowner Party at the beautiful beachside lawns of Holiday Inn. Stunning décor, fun and fanfare, the Oriflame top management surprised all the attendees by making their way onto the stage riding colourful Vespas. Then, they proceeded to a massive installation of the brand’s name and in keeping with the brand promise of letting our dreams soar, they cued the whole installation to take flight with the aid of thousands of balloons in the Swedish colours of yellow and blue. This never-before-seen idea became the hallmark of the welcome party for the attendees who danced the evening away with our incredible dancers and DJ. 

Deeksha Sharma Arora – Senior Vice President, Fountainhead MKTG (North), shared that “Home is where our heart is, and when it came to showcasing the love that we have for Oriflame in our hearts, we wanted to go all out to make this Directors’ Seminar, unforgettable. The theme Home Swede Home, brilliantly coined by our creative team resonated through all touchpoints, as we attempted to bring them close to Stockholm, where most of these guests will be spending a fabulous time next year. The Oriflame installation and seeing it rise far above as fireworks filled the sundowning sky was a sight that I will hold dear for a long time.” 

Themed “Home Swede Home”, the conference day showcased the beauty of Stockholm – Oriflame’s hometown, in a splendid manner right from the colourfully iconic buildings of Gamla Stan to multiple engagement spots where the audiences took thousands of pictures. This day saw a stunning and immersive conference with presentations from top management interspersed with impactful and integrated performances, launches, testimonials, fun interactions and thousands of postcards scribed by the guests to be sent to the founding brothers back home. 

Terming the awards night as “Turning dreams into celebrations” was wonderfully amplified with immersive audio-visuals, intelligent technicals, stunning performances and innovative recognition ideas! Overall, the event gave a magnified view of how it feels to have one’s dream come true and turning this dream into an epic celebration such as this. 

Congratulating team Fountainhead MKTG on the success of this edition of the seminar, Puneet Madan – Regional Director, Sales Support, South Asia - Oriflame said, “I am extremely delighted with the teams effort, planning, response, support, execution, management – all of which put together made this an outstanding Directors’ Seminar for all of us. This has definitely been the best ever edition of what the team has produced in the last 5 years of our association. We look forward to many such outstanding executions in the future with the team at Fountainhead MKTG.”