Tomorrow’s India #LetsStartWithI Campaign Turns Trendsetter with AR/VR Tech; Executed by Vibgyor

Marketing | June 4, 2018 | News

Vibgyor Brand Services Tomorrow's India

Tomorrow’s India, the social-sensitive wing of Global Social (India) Foundation connected with Vibgyor Brand Services to initiate a nationwide campaign - #LetsStartWithI - inspiring every individual of the country to contribute to its future by taking a pledge for a better India. The campaign launched earlier this year, and now is going on-ground with an exclusive Augmented Reality (AR) and Virtual Reality (VR) activation at Cyber Hub, Gurugram. With this initiative, Tomorrow's India became the first Not-for-profit organisation in entire Asia to communicate using these mediums, apart from radio, print and social media. 

Vibgyor managed the 4-day event with utmost efficiency. The registration desk, main setup and pre-hype were all managed by Vibgyor. The activation ideated towards reaching out to masses, primarily youth, promote awareness of three precise concerns in India, also the key issues which the organisation is closely working around - Child Labor, Child Education, and Health and Sanitation.  

Planned between May 25, 2018 to September 25, 2018, the initiative aims to reach out to the mass Indians and request them to take a Pledge individually for shaping India towards a better future. This endeavour of Tomorrow’s India was targeted at raising awareness about the elimination of the social ills that plague the nation, all to realise the prosperous future the nation deserves. 

Leading brands like Lenskart, 1 mg, Grofers, Ferns N Petals (FNP), Recliners India, Pepper Pot, Ambrosia Bliss, Gola Sizzlers, Café Hawkers, The Tipsy Elephant, Mirza-Awadhi Cuisine, Spago-Italian, Zaffran-North India, Niryas, Body Canvas Tattoos & Piercings Studio, Mucchad Di Chai and Indian Grill Room - joined the forces with Tomorrow’s India by offering special offers to people registering for the initiative.

RJ Naved, an active advocate of the campaign promoted the same through radio and inspired the youth to enthusiastically participate in this endeavour. The entire campaign - an initiative under the iFUTURE and Tomorrow’s India of Global Social (India) Foundation – was strongly promoted through digital and various other media as well. 

Tomorrow's India becomes the first NGO to communicate through AR and VR Through #LestStartWithI Campaign Executed by Vibgyor.

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