Kellogg's Partners CEAT for Second Edition of Ultimate Table Tennis (UTT) Championship

Marketing | May 29, 2018 | News in Brief

Kellogg’s CEAT

Kellogg's, the breakfast cereal brand has come on board as a sponsor in the ‘Powered By’ category of Ultimate Table Tennis (UTT) league by CEAT. With this new association, the league will be called CEAT UTT Powered By Kellogg’s.

Kellogg’s, a 110-year-old brand, is known for championing the importance of “no compromise on morning nourishment”. Early this year, the brand announced its purpose of ‘nourishing your dreams’ by laying a strong nourishing foundation for the strivers and go-getters in India to help achieve their greatness in life. An association with Ultimate Table Tennis (UTT) that encourages the passionate and the tenacious in Table Tennis to prove their mettle, is in line with the brand’s purpose.

Sumit Mathur, Chief Marketing Officer, Kellogg’s India says “Kellogg’s is committed to helping people make the most of each day's possibilities with a nutritious breakfast to fuel their passions. It is an honour to be associated with UTT, and we wish all the athletes reach their full potential and achieve their dreams in the upcoming season.”

“We are delighted to welcome Kellogg's onboard. Their involvement is a testament to the widening reach and growing affinity of UTT, which we believe is a fillip to the League as well as the sport of Table Tennis in the country. We look forward to a fruitful association with Kellogg's in our mutual objective to take UTT to greater heights," said Mrs. Vita Dani, League owner of CEAT UTT Powered by Kellogg’s.

The leading breakfast cereal brand signs on with India's first-ever professional Table Tennis league ahead of its second season which will now be called the CEAT UTT Powered By Kellogg’s.

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