Brooke Bond Red Label Partners Y-Films as Title Sponsor for 6-Pack Band 2.0

Marketing | May 25, 2018 | News

Brooke Bond Red Label has come onboard as the title sponsor for Y-Films, the youth films wing of YRF, for India's first Isspeshal Band titled ‘Dil Toh Paagal Hai [Isspeshal Mix]. The Brooke Bond Red Label 6-Pack Band 2.0 has announced its second single.

The ignorant often refer to people with special needs as ‘paagal’ or ‘mad’. The song flips that on its head by telling people that if not discriminating between people or listening to your heart is at times considered crazy, then we all need to celebrate that madness. Because the heart, after all, is crazy. The band is an exciting new music collective of 6 differently abled teens with special needs but incredible music skills and passion. The new version is a collaboration with ace singer-composer-song writer-rockstar Vishal Dadlani.

The iconic track from Yash Chopra’s cult classic film featuring Shahrukh Khan, Madhuri Dixit, Akshay Kumar has been recreated by Shameer with additional lyrics by Kumaar. The incredible new music video directed by Adil Shaikh features around 100 students, teachers, counsellors, therapists and staff of The Gateway School of Mumbai, a special needs school – rocking away to the song – celebrating life and accepting each and everyone as they are!

Vishal Dadlani said, “I may have spent only a few hours with these kids, but these kids have changed the way I look at the world. It’s overwhelming to see these geniuses succeed because I know they deserve this and a lot more. I’m only happy that I got to share a few moments of the spotlight with them, making me a part of their jigsaw puzzle.”

Shiva Krishnamurthy, General Manager, Brooke Bond Red Label, Hindustan Unilever adds, "It is wonderful to get Brooke Bond Red Label 6 Pack Band 2.0 into the next gear with an iconic chartbuster song like DTPH. The celebratory spirit of this song resonates with the way Brooke Bond Red Label approaches its purpose of urging people to break barriers, shed their prejudices and make the world a more welcoming place." 

Amin Lakhani, President – Client Leadership, Mindshare India, said – “This 2nd song in the journey of 6 Pack is a fabulous take on the iconic Dil Toh Pagal Hai. In its new avatar it delivers a telling story of how society labels people with special needs as Abnormal or Pagal and questions that If living in the moment or living life without inhibitions is Pagalpan then so be it - because that’s the way to live. A brilliant rendition of a song that s a legend, now delivers a call for acceptance and non-judgement and there s no one better than a Vishal Dadlani - an absolute energy powerhouse who could do such an astounding job at this song. I’m sure this song will melt hearts and make people have a relook at their own considerations of special needs people. This one is truly isspechal!”

6 differently abled teens feature in Brooke Bond Red Label 6-Pack Band to recreate the iconic chartbuster along with 100 kids from a special needs school

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