Muse Inc. Designs And Executes The MKU Booth At DefExpo 2018

Marketing | May 17, 2018 | News

Muse Inc. MKU Limited

MKU Limited, one of the world’s largest manufacturers of Ballistic Protection, Military Armour and Electro-optic devices was one of the highlight exhibitors for DefExpo 2018, which was held in Chennai. With a 400 sqm. booth designed in accordance with the company’s vision, “The Future is Here”. The exhibit featured a showcase of every division and product pioneered by MKU, along with its global partners.

MKU Ltd. has always been a company that focuses on pushing the boundaries when it comes to their products and they followed the same philosophy for their award winning mammoth booth designed and executed by Muse Inc.

Muse Inc. was responsible for creating a blueprint of the showcase, designing – keeping in mind the requirements of specific departments and partners, the execution and running of the exhibit while keeping and maintaining brand’s vision and guidelines.

Commenting on the project, Neeraj Gupta, Managing Director, MKU Ltd, “With MKU, we have always focused on one philosophy, Saving Lives, Earning Smiles and this motto is a true reflection of our approach towards the booth as we wanted to keep it open so that people could feel that they were a part of the company. With DefExpo being one the biggest defence exhibitions of the world, it was important for us that our partners, Caracal, Thales, Digital Bit, EIS Electronics, RUAG & ABBS get prominent significance at the booth while keeping our design futuristic as well as classy.  What was also important was the utilization of space without comprising on the openness of the booth. We found the perfect partner in Muse Inc. who ensured that each element was designed and executed as per our vision, keeping our brand philosophies intact and making the booth a big success.

Speaking about the booth, Aman Varma, Founder & CEO, Muse Inc, said, “It was a privilege to be called upon by MKU Ltd. to deliver such a prestigious and important project. MKU is like family to us and the booth was as much our baby as the brand’s. We thrive on challenges and to design a fully open booth with futuristic displays, a LIVE tank and glass lounges was a challenge that we loved to take on. The booth was designed keeping each aspect of the company’s vision, showcased products and global partners in mind. The theme was based upon the cult movie series Star Trek and the space was designed in a way that offered interactive public displays as well as private spaces for important delegations. Muse Inc. has always strived to create and deliver compelling experiences and with our depth of expertise in creating such large-scale experiences, we were able to bring to life MKU Ltd. at DefExpo 2018.”

Muse Inc. designed and executed MKU's award winning mammoth booth at DefExpo 2018

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