Goafest 2018 Managed by Fountainhead MKTG Gives Audiences an Immersive Visual Experience

Business Events | May 11, 2018 | News

Goafest 2018 Fountainhead MKTG Gitikka Ganju Dhar Brian Tellis

Goafest, the biggest advertising festival in South Asia hosted by The Advertising Agencies Association of India (AAAI) in association with The Advertising Club, celebrating the best in advertising was a 3-day fiesta. Goafest 2018 was held from April 5th to 7th at the Grand Hyatt, North Goa. With over 250 awards and 2000+ attendees, the festival saw high profile speakers from across the globe take the stage for the first time at Goafest. Fountainhead MKTG was awarded the mandate to manage the 13th edition of the festival for the fourth consecutive year. The experiential marketing agency is a part of Dentsu Aegis Network.

Music, Content, Creativity, Conclave, Workshops, Summit, Parties, Networking, and more were all packed into one large festival that celebrated ideas and creativity across industries over 3 days. Fountainhead MKTG was also tasked with the additional responsibility to redesign the Goafest logo after 12 years in a manner that retained its original flavour while depicting creativity, celebration and connecting with a whole new generation of festival-goers.

Brian Tellis,  Kubbra  Sait, and Gitikka Ganju Dhar were the official hosts for the 3 days while the performances for this year included Usha Uthup, Neha Bhasin, and Khushboo Grewal.

 

Speaking on the successful completion of yet another year of Goafest, Rohan Salvi, Sr. VP & Regional Head West said, “This was our fourth year managing Goafest and for any legacy project such as this, our biggest challenge is always to outdo ourselves & deliver a festival that surpasses its preceding years. We spend months working with the AAAI & The Ad Club to produce an experience that has compelling content, different designs & sets qualitative benchmarks. Our partnership with AAAI & The Ad Club is not limited to just the event but in the true sense of running the entire festival as our own with us coordinating with multiple teams, all sponsors & parties involved.”

Astounded by the turn-around of this year’s GoaFest, Nakul Chopra, President AAAI said, “I have had the privilege of working with Fountainhead MKTG over the last 4 editions of Goafest. Rarely in my career have I worked with such a competent and enthusiastic team – who truly take ownership of the task and deliver well beyond their scope. Every single year they have managed to take the festival to newer and greater heights – today it is nothing short of a world-class event. Fountainhead epitomises the spirit of partnership and when that is coupled with their competence and ‘can do’ attitude – the result is magic!”

Speaking about the integrities of the event, Allan Mathew, Account Director - BD & CS explained the theme as ‘Goan Big’, which was depicted by larger than life representation of Goan elements and mnemonics throughout the festival.  Once the guests walked into the ballroom, they were blown away by a completely immersive visual experience. 

Brian Tellis, Kubbra Sait, and Gitikka Ganju Dhar were the official hosts for the 3 days while the performances for this year included Usha Uthup, Neha Bhasin, and Khushboo Grewal.

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