Oreo Announces 'We Are Oreo People' Campaign, Puts a Twist on Oreo Wonderfilled

by  EVENTFAQS Bureau Marketing | May 10, 2018 | News

Oreo Mondelez

Oreo, the world's No.1 biscuit brand by Mondelēz International, a leading global snacking powerhouse has taken the special ritual of ‘Twist, Lick, Dunk’ forward and rolled out its new global campaign 'Oreo People' simultaneously across 50 markets in AMEA, LA, MEU. The campaign will be localised with nuances to drive relevance.

The new global creative platform, coined 'Oreo People', is the latest instalment of the brand’s 'Wonderfilled' campaign. Oreo People is built on the idea that when we connect with Oreo, playfulness is evoked in us all – despite differences, playing with Oreo brings people together. Every time an Oreo cookie is twist-opened, a new playful side comes out which is optimistic with limitless possibilities. The campaign is specially designed to engage with consumers in today’s multi-screen, short-attention-span world with exciting visuals and irresistible music, extending across all channels, with a strong focus on digital. With this latest creative platform, Mondelez India aims to widen the appeal of the brand in the country, while continuing to play on its core territory. 

“Oreo was introduced in India close to seven years back and in such a short span, India has emerged among its top-five markets by volume. Today, twist, lick, dunk has become a ritual; it has been at the heart of numerous warm family moments. Oreo has always stood for bringing people together and the Oreo People campaign takes ahead this proposition. The campaign is based on a key universal insight that while we all share the same playful spirit inside, we often forget about it because of the pressures of modern life. The global campaign aims at widening the appeal of the brand, connecting with a wide cross-section of people, while picking up on the local nuances to drive relevance,” said Sudhanshu Nagpal, Head –  Biscuits Category, Mondelez India.

“Oreo has always been a brand that encourages and inspires people to connect with the people and world around you. When we were kids, playing together was our way of communicating, we connect better when we play together. We believe everyone has a playful spirit waiting to be let out. With this film we tell the story that no matter our differences, playing with Oreo brings us together because we are all Oreo People.” said Jane Lim, Regional Chief Client Officer, Asia - ‎FCB.