Young Mirchies Presents A Live Augmented Reality Experience For Infinova Group

Marketing | May 7, 2018 | News

Young Mirchies

Young Mirchies proposed Live Augmented Reality concept to Infinova for their presence at the INTERSEC, Dubai - 2018 and Secutech, Mumbai - 2018 show as well where Infinova had a grand stall of 192 sq.m.

Intersec is the world’s leading trade-fair for security, safety and fire protection industry. It featured 1,337 exhibitors from 59 countries, while around 29,532 visitors stopped by the Dubai International Convention and Exhibition Centre from 129 countries for this show from January 21 to 23, 2018. Secutech 2018, on the other hand, is one of the prime shows in India for the same industry; and was held at the Bombay Exhibition Centre, Mumbai from April 5 to 7, 2018.


Infinova was one of the prime sponsors of both the shows and also this marked the second year of Young Mirchies collaboration with them. After the success of the first innovations project the challenge this time for Young Mirchies team was not just to attract and amaze visitors but also to explain and highlight their camera features in a futuristic never seen before manner. After numerous concepts and ideas - Live Augmented Reality came into the picture.

Augmented Reality featured an animated superhero that appeared to show Infinova cameras and their features one after the other on a sensor-based technology. Visitors were excited and curious to know where the superhero emerged from right next to them and enjoyed clicking pictures while he was around.

Mr Nitin Amin – Marketing Manager – India, Middle East & Africa of the Infinova group said - “Infinova is thankful to Young Mirchies for the second year of providing innovative services at our exhibition setup during Intersec Dubai 2018 and Secutech India 2018. We are very glad that YM team came up with a unique concept for our show and have displayed an eye-catchy animated character demonstrating a technical electronic product such as CCTV surveillance camera in a unique way. This definitely has benefited us, as it ensured continuous footfalls in our booth. Appreciate the efforts taken by the YM team in closely working with us in understanding our requirement and also with our booth fabricators so as to ensure smooth operation during the event. We look forward to more innovative ways of marketing with YM team in future. We wish this young group all the best!!!”

Mr. Mitesh Rakheja the Founder of Young Mirchies commented – “We are extremely obliged & thankful to Mr Milind Borkar – Vice President, Infinova, March Networks & Swann Middle East, SAARC & Africa and Mr Nitin Amin of Infinova group who believed in us for an International project and gave us complete freedom in planning the activity to accomplish the desired output. 

Augmented Reality as a concept is very challenging, mainly because you need to bring the virtual world to real-time with the actual live ambience; especially when you talk about expos where nobody can be sure about the background and environment behind or around the visitor. Matching that real-time is tricky but we are happy that our team’s efforts were fruitful & we are thankful to Infinova team for their support in helping us achieve this project with finesse, he added”.

Young Mirchies showcases Live Augmented Reality for Infinova group at Intersec Dubai and Secutech Mumbai

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