Weatherseal Launches Its First Experiential Store With A Go Green Theme
by EVENTFAQS Bureau Marketing | April 26, 2018 | News
Weatherseal inaugurated its first experiential store in Hyderabad on April 21, 2018, eyeing to expand its footprint pan India in the Green Solutions and Individual Home Owners Market. The concept of feel-before-you-buy doors and windows will give customers an opportunity to order doors and windows that suit the temperature and climate of India.
Through the new store, Weatherseal will be catering to B2B as well as B2C customers to explore the infinite design possibilities. The UPVC Windows and Doors are uniquely designed and are more sustainable, which comes down to the expectations one can't get online, therefore, the store is set as an experience centre for customers as they enable better visualisation of interior solutions, with life-size displays and an extensive display presentation of product designs. With this unique centre, the brand aims to address a multitude of questions that plague a customer while looking for perfect windows and doors.
Hyderabad is quite a lucrative market and the aim of this launch is to build sustainable structures. The store has used automated software for all processes and manufacturing will be done with specialised European machinery. Using this automated software provides best competitive and efficient prices to the customers which makes this store different from any other store in South India.
The company also aims to roll out a slew of marketing and promotional initiatives over the next couples of years and has plans to have more experience centres covering complete India.
Harish Munireddy, Founder & CEO, Weatherseal avers, “The Indian uPVC doors and windows market is expected to grow at a CAGR of 7.0% annually. We have been growing more than 100% every year. Hyderabad is quite a lucrative market, therefore our immediate target is to achieve 3 lac sqft of window installation this year".
Weatherseal launched its first experiential store in Hyderabad with a Go Green theme on April 21, 2018