Hello! Hall of Fame Awards Perfectly Brought to Life by Fountainhead MKTG

Entertainment | April 27, 2018 | News

Fountainhead MKTG Hello

Fountainhead MKTG, a part of Dentsu Aegis Network, won the mandate for executing the Hello! Hall of Fame Awards 2018. The award ceremony was held on March 11, 2018, at St. Regis, Mumbai. The theme for this year’s Hello! Hall of Fame Awards was "Metallic". 

According to the brief provided to Fountainhead MKTG, the client wished to stay true to the entire theme with the help of elements representing the different metals - bronze, gold, silver. With Hello! wanting to felicitate people across the country in different fields (Bollywood, sports, culinary, fashion, etc), there were a total of 35 awards categories and each of the categories too reflected the theme for the night as the winners took the coveted metal home. 

In terms of the innovations done at the event, each element was closely made keeping in mind the metallic theme. Right from the photo-op, a mandate at most events to the catering and bar to the overall decor, each element reflected the theme.

The special photo-op set up gave a metallic + mirror effect.  The cocktail tables were again metallic silver with a mirror effect. An 'H' mirror installation was placed at the entrance. The concept behind this was that the guests view their reflections in the silver metal. The home looks were also created keeping the theme in mind.

Coming to the decor, the round tables in the ballroom had a complete white floral décor. Each table was distinguished by naming it as a colour. Additionally, the guests too were given metallic cards with the colour of the table they would be seated at in the ballroom. It was a unique and quirky concept which was received exceptionally well by all present. Also, the plates were customised with each plate holding a silver and black metallic card with the title #HHOF2018. Other elements in the pre-function area and the entrance area too were made keeping the metallic theme in mind.

The entertainment factors for the evening was managed by Oranjuice Entertainment, a sister concern of Fountainhead MKTG. The event opened to a stunning performance by Ananya Birla while Mandira Bedi entertained guests as the host of the evening. There were also musical performances lined up for entertainment.

Talking about the awards and the execution, VG Jairam, Co Founder, Fountainhead MKTG said, "Hello Hall of Fame Awards is one of the most bespoke awards platform and an extremely well-attended event. It’s a super premium experience that’s created right from the invite design to the decor of the various venue areas including the stage and guest tables. It also used specially curated content for the LED screens that formed the highlight of the event. Anaya Birla’s live performance with her band and dancers set the evening up to a perfect start. Fountainhead MKTG was proud to partner and create this seamless experience for Hello."

The theme for the awards night was metallic and the pre-function area, entrance were made keeping the metallic theme in mind.

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