Myntra Turns Official Style Partner for Zoom in First of its Kind Brand Association in India
by EVENTFAQS Bureau Marketing | April 23, 2018 | News
Zoom announced one of the biggest-ever brand partnerships in the television history in India, with the country’s leading online fashion e-tailer, Myntra. Zoom unveiled its new avatar ‘Zoom styled by Myntra' on April 19, 2018. Together, Zoom & Myntra will create a new chapter in the fashion space in India.
Through this unique partnership, Myntra aims to make #seeittobuyit a reality, where what the consumer sees on-screen can be easily accessed on Myntra. The partnership between Zoom and Myntra is a one-of-a-kind to create the best entertainment and style destination across every medium. Zoom will re-engineer its programming to provide young Indians entertainment that is second to none. Triggering new conversations, the new and finite Zoom Originals aims to create experiences beyond screens that will be warm, stylish and relatable, reflecting today's coming of age stories, and viewers’ own lives and relationships.
MK Anand, MD & CEO, Times Network said, “We have changed the rules of stereotype partnership deals in the industry with our unique association with Myntra. The refresh to ‘Zoom styled by Myntra’ reflects the kind of real, conversational and multi-lingual entertainment that viewers in India are looking for. With an objective to beat viewer fatigue, we are innovating with content and triggering new conversations to find relevance with the changing consuming pattern of the youth. All this will be in addition to what Indian audiences expect of Zoom – a channel that offers the very best of Bollywood and Bollywood Music. The refreshed brand identity will bring a wow factor with a promise to always engage with viewers, across screens making it platform agnostic".
Speaking on the association, Ananth Narayanan, CEO - Myntra & Jabong, said, “As the nation’s leading destination for fashion, Myntra is constantly looking to innovate and make Fashion more accessible to consumers in India. There are a few fundamental beliefs that make the Zoom partnership very exciting. One, our research shows, by 2020, 75% of the content consumed will be video content and Made for India original content will grow substantially. Secondly, Fashion as a category lends itself well to the video format, much more than any other category. With the Zoom TV association, our aim is not only to make fashion more accessible but to make “buy it as you see it” a reality. Each show will be styled by Myntra and you can easily get similar looks on Myntra. This is a unique collaboration and we are very excited.”
Zoom announces mega-partnership with Myntra, A first of its kind innovative brand association in India