Christopher Nolan’s Indian Visit Managed End-to-End by Oranjuice Entertainment

Industry Watch | April 23, 2018 | News

Oranjuice Entertainment

One of the most progressive and contemporary filmmakers of the world today, Christopher Nolan recently visited India for a visit where the acclaimed director talked about films, participated in movie screenings, and launched a book. Joining him on this trip was the award-winning British visual artist Tacita Dean. The entire visit of the global filmmaking stalwarts was managed by OranJuice Entertainment which is a vertical of Fountainhead MKTG, which is a part of Dentsu Aegis Network.

On the first day of the three-day event, visual artist Tacita Dean spoke at the Dr. Bhau Daji Lad Museum on how celluloid film can be placed in spaces such as museums. This was followed on the second day by a roundtable that had been organised where Christopher Nolan and Dean addressed 35 industry biggies such as Amitabh Bachchan, Aamir Khan, Shah Rukh Khan, Kamal Hassan, etc.

Also, on the second day, Nolan was present to introduce the special 70 mm IMAX film screening of the Academy Award-winning film Dunkirk in Mumbai for the first time. Post the Dunkirk screening, the British director introduced and presented a 35mm print of his second-last film, Interstellar screened at a star-studded event at South Mumbai's iconic Liberty Cinema.

On the third day, a public forum was held at NCPA in Mumbai where Shivender Singh Dungarpur was in conversation with Nolan and Dean about reframing the future of film. Through all of these events, Christopher Nolan and Tacita Dean explored the importance and differences of shooting on film and the reason why it is essential to keep it available as a medium for future generations.

These events attended by a packed audience and the screenings at IMAX, Wadala and Liberty Cinema witnessed a 10-minute sold out period leaving the foundation mesmerised with the magnitude of buzz and response

The key highlight of the visit was Nolan and Dean launching the first edition of "Reframing the Future of Film" in 2015 at the Getty Research Institute in Los Angeles, which brought together professionals from art, film preservation and the cinema industry to discuss tangible steps to protect film and its legacy. The event has since travelled to London and Mexico. The Mumbai edition was hosted in partnership with Indian non-profit Film Heritage Foundation.

Commenting on the work by Oranjuice Entertainment Shivender Singh, Founder Director, Film Heritage Foundation remarked, "A big thank you to Owen Roncon and his team from Oranjuice Entertainment who have been a great support and helped us manage this event so seamlessly."

Joining Nolan on this trip was the award-winning British visual artist Tacita Dean.

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