Fountainhead MKTG Helps UltraTech Felicitate Channel Partners in Gujarat with a Spectacular Event

Marketing | April 18, 2018 | News

Fountainhead MKTG UltraTech

UltraTech, India’s leading cement brand – a part of the Aditya Birla Group - felicitated its channel partners in Gujarat in a grand performance driven awards show spectacle at The Arena by TransStadia, Ahmedabad. In previous years, UltraTech held separate award shows for its retailers and stockists, titled Samrats and Champions respectively. This year, they wanted to up the ante and entrusted Fountainhead MKTG with the job of planning and executing a single, larger than life celebration that honoured both categories of channel partners at the same ceremony. Fountainhead MKTG, a part of Denstu Aegis Network, has been working closely with UltraTech across all their regions pan India for the last 6 years and was up to the task of delivering a standout event.

Fountainhead MKTG devised the theme “Ek Junoon, Ek Jashn” – to reflect the coming together of the channel partners affiliated with brand UltraTech and their united purpose and drive. This mammoth event saw an attendance of over 12,000 people which included the channel partners and their families. Fountainhead MKTG devised a pre-buzz plan which included a mix of teasers, games, videos and activities in the run up to the event in order to build excitement for the same.

The show kicked off with a heliosphere act that took place above the gathered audience. This was followed by an introduction to the evening’s proceedings by the emcees - the hilarious Gujarati comedians Manan Desai and Ojas Rawal. The awards segments were split into 2 halves to honour the outstanding Samrats and Champions. These segments were interspersed with comedic skits by the emcees that had the audiences roaring with laughter.

Once the formalities were done, it was time to party and UltraTech together with Fountainhead MKTG left no stone unturned to ensure the audience had a grand time. The first performer to rock the stage was Farhan Akhtar and band who had the audience jump right out of their seats in a grand celebration. The high tempo set by Farhan was matched in equal measure by the performers that followed – Shankar Ehsaan Loy. The terrific trio had the audience swaying in delight and had a special surprise in store as they performed a song titled ‘Ek Junoon, Ek Jashn’ that they specially composed for the event. At the end of the night, the trio invited Farhan back on stage to cap what had been an exciting, power packed evening of music performances.

Fountainhead MKTG understood that an event of this stature needed to be given nothing but the grandest treatment possible and continuously ran specially created content on over 2500 sqft of LED screens. Over 250 awards were being handed out, and the agency ensured that the show ran smoothly and without any glitches or hang-ups whatsoever.

Speaking on behalf of Fountainhead MKTG, Rohan Salvi, Senior VP (Business Development and Client Servicing) says – “UltraTech and Fountainhead MKTG have produced many events in the past, and have over the years, developed a special relationship. We were proud and honoured to be able to plan and execute an event for such a special client on this scale. We understand how much UltraTech values its channel partners and considers them a vital part of the UltraTech family. Hence, we ensured that this understanding was the driving force behind our strategic planning of this event – right from its inception to its execution.”

From UltraTech, Raju Anklesaria, Marketing Head, UltraTech Gujarat, had this to say – “Right from the planning of the event, the theme, the celebrities etc., they knew exactly how to incorporate everything into the event, with flawless direction. All of them are very detail oriented and organized from start to finish, which we really appreciate. It's great that we can attend the event and not have to worry about the details because we know that the Fountainhead MKTG team has already taken care of everything - always one step ahead.”


Fountainhead MKTG devised the theme “Ek Junoon, Ek Jashn” – to reflect the coming together of the channel partners affiliated with brand UltraTech and their united purpose and drive.

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