Virat Kohli Collaborates With Puma For #1MILLIONPUSHUPS Initiative

Marketing | April 17, 2018 | News in Brief

Puma Virat Kohli

Virat Kohli and Puma came together on April 7, 2018 to launch #1MILLIONPUSHUPS an initiative to urge India to pursue an active lifestyle. The date also marked the celebration of “World Health Day’. The initiative was launched on PUMA TRAC – an application offering a series of workouts that can be performed anywhere, anytime.

Virat being the spearhead of the initiative, it got an overwhelming response nationwide with the completion of over half a million push-ups within just 2 weeks. PUMA TRAC unveiled its latest version on the same day which comes with exciting new features. It offers fitness experience with 14 globally renowned athletes and trainers.


Virat Kohli joins Puma on ‘World Health Day’ for #1MILLIONPUSHUPS initiative to make India fitter and better.

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